First Tuesdays 2:00 PM EASTERN
on Facebook Live
Why trademark? When a trademark is not a trademark (copyrights and patents). Example trademarks. What to trademark. Types of trademarks. Doing it yourself. How to file online. Wait times and what to expect. Enforcing your trademark? Daniel DiGriz is not a lawyer. He’s a layman who often files his own trademarks. This will not be legal advice, in obscure technical terminology. It’s a layman’s view of trademarks with a DIY focus.
*Please note: to RSVP for an upcoming Thriving TuesdayTM just click on the Facebook Event link, then click the "GOING" button with the checkmark. That's it! You're going! At start time, log into Facebook and you'll automatically get a notice when we go live on the CHF page. Unlike our Zoom events, there's no confirmation email with a link for FB Live. Visit our SUPPORT page if you need to contact CHF support staff.*
Moderator: Ana-María Touza Medina
Speakers: Inder Sigh, CTO, Flamencos Online; Vigas Deep, Blockchain Expert, Ryaz.io
NFTs are a significant category of collectible art. While cryptocurrency-based transactions and “real” digital objects are arguably still in the early stages of development—with all the growing pains that are part of that—NFTs have nonetheless quickly established themselves as the next frontier in the art world. It’s hard to argue with the $69.3 Million sale at Christie’s of Beeple’s (aka Mike Winkelmann)’s EVERYDAYS, or the $7.5 Million for CryptoPunk #7804, or the $6.66 Million for CROSSROADS.
The October 5th Thriving TuesdaysTM conversation will incorporate topics that include, but are not limited to: NFT creation, smart contracts, and how the blockchain works. This knowledge is important for empowered artists of all kinds, whether you’re comfortable in the digital world or prefer to stay a little more analog and unplugged!
Canva is an incredible tool for marketing and sales.
Learn best practices from our in-house expert Daniel DiGriz.
Daniel will demonstrate how to rapidly build branded social media pieces and sales collateral in Canva, the free-to-use graphic design platform that can make presentations, posters, and other visual content that matches your brand quickly. Instead of a point-by-point walk-through of features, which you can get anywhere (including on the Canva website), we'll actually MAKE ready-to-use social and sales content so you can see how it's done, start to finish.
What do Artists Need to Know About Printing? How do you print art to wrap a building? Debbie Nicholson explains what artists must know about sublimation printing technologies and the opportunities for creating art in large-format applications for commercial and other applications. If you want to leverage your art and go BIG, don't miss this important interview with CHF's Carolyn Edlund.
About Debbie Nicholson
Recognized as an active Consultant, Columnist, Educator & Speaker in the Wide-Format Industry, Debbie travels nationally helping printing companies elevate their untapped potential and increase their customer’s knowledge and perception within this extension of printing.
It’s an adage that nothing will stop a determined hacker, but we can greatly reduce the chances of a successful attack and limit the devastation when an attack does succeed. An art business is as vulnerable as any other business. Some high profile attacks succeeded because best practices anyone can follow were ignored. Daniel DiGriz, a serial entrepreneur who has been doing web security since there was a web, will simplify the landscape of opportunities to secure your art practice from catastrophe and losing months of time and thousands of dollars to recover. Most of that can be avoided by understanding security from a business owner’s perspective.
- Securing your dot com with a certificate
- Reducing spam and preventing phishing attacks
- Removing the target on your back when using WordPress—a walk-through setting up effective WordPress security
- Securing the cloud to protect the keys to your entire business
- Securing your desktop: controlling access, stopping malware, offsite and onsite backups
- Securing yourself from social engineering
What should artists know about working with trade industry professionals? How is art procured for corporate spaces, and high-end homes? Carolyn Edlund speaks with expert Joyce Creiger about art in commercial environments, and how to work with interior designers, stagers and others in the industry.
Search optimization isn’t a technical skill. Anyone with a drag-and-drop website builder can do it. The person who SHOULD do most of it is whoever creates the content. If that’s YOU, the artist—making the images and writing the copy—a set of simple, repeatable SEO (search engine optimization) skills for the layperson is 90% of what you need. And it won’t cost you a dime to implement: just an extra minute per piece of content you upload. Daniel DiGriz has been doing SEO since it was invented, and makes the seemingly mysterious understandable to busy people who just want their website to do better in search.
- Making Images Search Friendly BEFORE You Upload
- Optimizing Just ENOUGH To Avoid Over-optimization Penalties
- Where Artists Have an Edge Over Writers
- The Goal is Human and Machine Having the Same Takeaway
- Breaking Out of the Keyword Handcuffs
This presentation is platform-agnostic. Daniel will use WordPress as the demonstration platform, but the techniques will apply to any CMS (content management system) or drag-and-drop page builder (Shopify, Squarespace, FASO).
CHF’s own Carolyn Edlund personally juries more than 1,000 competitive submissions per year, and has juried top national art fairs. Carolyn will share insights that will help you improve your submission, get a higher score, and take advantage of opportunities.
This talk includes:
- Evaluating opportunities to know if they are right for you
- Present a portfolio that makes them say “Wow”
- Supporting materials and why they matter
- Think like a juror
- How to improve your score
- What to do if you don’t get accepted
Publicity is often the shortest path to exposure, yet it’s rumored to be a rare commodity. How many reporters do you know? When’s the last time they wrote an article quoting you? You can hire a PR specialist if you have $5K or more, but what if the publicity you need is lower hanging fruit and you could get it without that cash? Daniel DiGriz introduces a form of PR anyone can do for free, with tangible results.
- How to get more website (and portfolio) visibility through PR
- How to get more social followers with PR
- How to cut your PR marketing time down to a fraction
- How to dump press releases in favor of actual press
- How to create a stronger brand using publicity
- How to get PR without a PR person
- How to build up your PR so you’re ready for a high-powered PR person
Do artists really need to do email marketing? It might sound like pulling teeth, but actually, email is the most effective way to communicate with customers and prospects who will become your all-important collectors. Emails convert more than any other method to sales and income—and that matters, right?
You might think social media is king, and we should all be sharing on those platforms. But what do Facebook, LinkedIn, Twitter and the others do when they want to talk to you? They send an email! Yes, even these major social media players know the essential nature of email and why it works. They use it—and so should you.
So—we know it is a must. But how do you build a list of people who actually want to hear from you? How can you get over the “cringe factor” when building and reaching out to your list? That’s the subject of our upcoming Facebook Live broadcast “Build and Grow Your Email List” January 5th, 2021 at 2:00 PM Eastern. CHF Sales & Events Director Carolyn Edlund (who makes her living off her list) will share her insights and best tips for painlessly building a list of people who care about what you do and want to hear from you.
Here’s a breakdown of topics that will be covered in this not-be-be-missed session:
- Email marketing matters: here's why
- Your email list is your greatest business asset
- Staying legal
- Email service providers, and why you need them
- 10 ways to build your list
- Email list segmentation
- What about unsubscribed?
- How to use your email list effectively
Bring your questions when you join us at this session, and learn all you need to know to get started growing an email list and your business in 2021.
- What are some models of effective Instagram accounts you can follow that aren’t just more (bare) photos of art?
- How can you do more effective shoutouts to extend your Instagram network?
- What demographics can you reach on Instagram, and are they people who can or will ACTUALLY buy your art?
- What price points are most effective for Instagram art sales?
- How do you grow your Instagram sales if you’re represented by a gallery?
- How does it actually WORK? Is there a template for being successful on Instagram?
- What is the best way to interact with buyers on Instagram?
- How much work is involved?
- How do you avoid fraudulent purchases?
This lively presentation features LOTS and LOTS of examples of real-world working artists, some famous, many not, who are selling their work successfully on the Instagram platform.
About Thriving Tuesdays™ Series
CHF hosts a free Thriving TuesdaysTM event on the first Tuesday of the month. Each virtual event in the series is for creative professionals and working artists, and will be led by one of CHF’s instructors: Daniel DiGriz (Brand Story & Marketing), Carolyn Edlund (Sales Strategy), Elizabeth Hulings (Career Blueprint). Topics focus on a pain point or concrete solution in building an art business or creative professional career.
The Clark Hulings Fund delivers education where working artists and creative professionals actually live, work, and hang out—and in multiple, digestible formats, ranging from granular to comprehensive.
We do this through an ongoing Thriving ArtistTM podcast series, Digital Campus, Art-Business Accelerator Fellowships, Virtual & "Boots on the Ground" Conferences, Brown Bag Lunches, and now Thriving TuesdaysTM! We invite anyone interested in growing their career as a working artist or creative professional to participate.