Join Daniel DiGriz for Thriving TuesdaysTM Aug. 3rd 2PM EST on Facebook Live

THRIVING TUESDAYS™

First Tuesdays 2:00 PM EASTERN
on Facebook Live

UPCOMING

Use Canva for Marketing & Sales

August 3rd, 2021
Thriving TuesdaysTM Use Canva for Marketing & Sales

FACEBOOK EVENT LINK

Canva is an incredible tool for marketing and sales.

Learn best practices from our in-house expert Daniel DiGriz.

Daniel will demonstrate how to rapidly build branded social media pieces and sales collateral in Canva, the free-to-use graphic design platform that can make presentations, posters, and other visual content that matches your brand quickly. Instead of a point-by-point walk-through of features, which you can get anywhere (including on the Canva website), we'll actually MAKE ready-to-use social and sales content so you can see how it's done, start to finish.

*Please note: to RSVP for an upcoming Thriving TuesdayTM just click on the Facebook Event link, then click the "GOING" button with the checkmark. That's it! You're going! At start time, log into Facebook and you'll automatically get a notice when we go live on the CHF page. Unlike our Zoom events, there's no confirmation email with a link for FB Live. Visit our SUPPORT page if you need to contact CHF support staff.*

ARCHIVE

Printing with Debbie Nicholson

July 6th, 2021
Thriving TuesdaysTM Printing Technologies with Debbie Nicholson

LINK TO DIGITAL CAMPUS
FACEBOOK EVENT LINK

What do Artists Need to Know About Printing? How do you print art to wrap a building? Debbie Nicholson explains what artists must know about sublimation printing technologies and the opportunities for creating art in large-format applications for commercial and other applications. If you want to leverage your art and go BIG, don't miss this important interview with CHF's Carolyn Edlund.

About Debbie Nicholson
Recognized as an active Consultant, Columnist, Educator & Speaker in the Wide-Format Industry, Debbie travels nationally helping printing companies elevate their untapped potential and increase their customer’s knowledge and perception within this extension of printing.

Secure Your Digital Identity from Hackers, Vandals, and Ransomware Thugs

June 1st, 2021
Thriving TuesdaysTM Secure Your Digital Identity from Hackers, Vandals, and Ransomware Thugs—with Daniel DiGriz

LINK TO DIGITAL CAMPUS
FACEBOOK EVENT LINK

It’s an adage that nothing will stop a determined hacker, but we can greatly reduce the chances of a successful attack and limit the devastation when an attack does succeed. An art business is as vulnerable as any other business. Some high profile attacks succeeded because best practices anyone can follow were ignored. Daniel DiGriz, a serial entrepreneur who has been doing web security since there was a web, will simplify the landscape of opportunities to secure your art practice from catastrophe and losing months of time and thousands of dollars to recover. Most of that can be avoided by understanding security from a business owner’s perspective.

  • Securing your dot com with a certificate
  • Reducing spam and preventing phishing attacks
  • Removing the target on your back when using WordPress—a walk-through setting up effective WordPress security
  • Securing the cloud to protect the keys to your entire business
  • Securing your desktop: controlling access, stopping malware, offsite and onsite backups
  • Securing yourself from social engineering
Sell To The Trade

May 4th, 2021
Thriving TuesdaysTM Selling to the Trade: Work with Designers, Stagers and Commercial Customers

LINK TO DIGITAL CAMPUS
FACEBOOK EVENT LINK

What should artists know about working with trade industry professionals? How is art procured for corporate spaces, and high-end homes? Carolyn Edlund speaks with expert Joyce Creiger about art in commercial environments, and how to work with interior designers, stagers and others in the industry.

Search Optimization for Drag-and-Drop Artist Sites with Daniel DiGriz

April 6th, 2021
Thriving TuesdaysTM Search Optimization for Drag-and-Drop Artist Sites with Daniel DiGriz

LINK TO DIGITAL CAMPUS
FACEBOOK EVENT LINK

Search optimization isn’t a technical skill. Anyone with a drag-and-drop website builder can do it. The person who SHOULD do most of it is whoever creates the content. If that’s YOU, the artist—making the images and writing the copy—a set of simple, repeatable SEO (search engine optimization) skills for the layperson is 90% of what you need. And it won’t cost you a dime to implement: just an extra minute per piece of content you upload. Daniel DiGriz has been doing SEO since it was invented, and makes the seemingly mysterious understandable to busy people who just want their website to do better in search.

  • Making Images Search Friendly BEFORE You Upload
  • Optimizing Just ENOUGH To Avoid Over-optimization Penalties
  • Where Artists Have an Edge Over Writers
  • The Goal is Human and Machine Having the Same Takeaway
  • Breaking Out of the Keyword Handcuffs

This presentation is platform-agnostic. Daniel will use WordPress as the demonstration platform, but the techniques will apply to any CMS (content management system) or drag-and-drop page builder (Shopify, Squarespace, FASO).

How to Get Juried In—What Artists Need to Know About Successful Submissions with Carolyn Edlund

March 2nd, 2021
Thriving TuesdaysTM How to Get Juried In—What Artists Need to Know About Successful Submissions with Carolyn Edlund

LINK TO DIGITAL CAMPUS
FACEBOOK EVENT LINK

CHF’s own Carolyn Edlund personally juries more than 1,000 competitive submissions per year, and has juried top national art fairs. Carolyn will share insights that will help you improve your submission, get a higher score, and take advantage of opportunities.

This talk includes:

  • Evaluating opportunities to know if they are right for you
  • Present a portfolio that makes them say “Wow”
  • Supporting materials and why they matter
  • Think like a juror
  • How to improve your score
  • What to do if you don’t get accepted
Do It Yourself Publicity: Get More Press by Giving Reporters What They Want with Daniel DiGriz

February 9th, 2021
Thriving TuesdaysTM Do It Yourself Publicity: Get More Press by Giving Reporters What They Want with Daniel DiGriz

LINK TO DIGITAL CAMPUS
FACEBOOK EVENT LINK

Publicity is often the shortest path to exposure, yet it’s rumored to be a rare commodity. How many reporters do you know? When’s the last time they wrote an article quoting you? You can hire a PR specialist if you have $5K or more, but what if the publicity you need is lower hanging fruit and you could get it without that cash? Daniel DiGriz introduces a form of PR anyone can do for free, with tangible results.

  • How to get more website (and portfolio) visibility through PR
  • How to get more social followers with PR
  • How to cut your PR marketing time down to a fraction
  • How to dump press releases in favor of actual press
  • How to create a stronger brand using publicity
  • How to get PR without a PR person
  • How to build up your PR so you’re ready for a high-powered PR person
Build and Grow Your Email List with Carolyn Edlund

January 5th, 2021
Thriving TuesdaysTM List Building for Artists: Build and Grow Your Email List with Carolyn Edlund

LINK TO DIGITAL CAMPUS
FACEBOOK EVENT LINK

Do artists really need to do email marketing? It might sound like pulling teeth, but actually, email is the most effective way to communicate with customers and prospects who will become your all-important collectors. Emails convert more than any other method to sales and income—and that matters, right?

You might think social media is king, and we should all be sharing on those platforms. But what do Facebook, LinkedIn, Twitter and the others do when they want to talk to you? They send an email! Yes, even these major social media players know the essential nature of email and why it works. They use it—and so should you.

So—we know it is a must. But how do you build a list of people who actually want to hear from you? How can you get over the “cringe factor” when building and reaching out to your list? That’s the subject of our upcoming Facebook Live broadcast “Build and Grow Your Email List” January 5th, 2021 at 2:00 PM Eastern. CHF Sales & Events Director Carolyn Edlund (who makes her living off her list) will share her insights and best tips for painlessly building a list of people who care about what you do and want to hear from you.

Here’s a breakdown of topics that will be covered in this not-be-be-missed session:

  • Email marketing matters: here's why
  • Your email list is your greatest business asset
  • Staying legal
  • Email service providers, and why you need them
  • 10 ways to build your list
  • Email list segmentation
  • What about unsubscribed?
  • How to use your email list effectively

Bring your questions when you join us at this session, and learn all you need to know to get started growing an email list and your business in 2021.

Instagram for Artists: Build a Storied Brand

December 1st, 2020
Thriving TuesdaysTM Instagram for Artists: Build a Storied Brand with Daniel DiGriz.

LINK TO DIGITAL CAMPUS
FACEBOOK EVENT LINK

  • What are some models of effective Instagram accounts you can follow that aren’t just more (bare) photos of art?
  • How can you do more effective shoutouts to extend your Instagram network?
  • What demographics can you reach on Instagram, and are they people who can or will ACTUALLY buy your art?
  • What price points are most effective for Instagram art sales?
  • How do you grow your Instagram sales if you’re represented by a gallery?
  • How does it actually WORK? Is there a template for being successful on Instagram?
  • What is the best way to interact with buyers on Instagram?
  • How much work is involved?
  • How do you avoid fraudulent purchases?

This lively presentation features LOTS and LOTS of examples of real-world working artists, some famous, many not, who are selling their work successfully on the Instagram platform.

About Thriving Tuesdays™ Series

CHF hosts a free Thriving TuesdaysTM event on the first Tuesday of the month. Each virtual event in the series is for creative professionals and working artists, and will be led by one of CHF’s instructors: Daniel DiGriz (Brand Story & Marketing), Carolyn Edlund (Sales Strategy), Elizabeth Hulings (Career Blueprint). Topics focus on a pain point or concrete solution in building an art business or creative professional career.

The Clark Hulings Fund delivers education where working artists and creative professionals actually live, work, and hang out—and in multiple, digestible formats, ranging from granular to comprehensive.

We do this through an ongoing Thriving ArtistTM podcast series, Digital Campus, Art-Business Accelerator Fellowships, Virtual & "Boots on the Ground" Conferences, Brown Bag Lunches, and now Thriving TuesdaysTM! We invite anyone interested in growing their career as a working artist or creative professional to participate.