Self-Sufficiency: Artists are fully capable of succeeding on their own, as long as they are armed with the necessary knowledge and skills. We offer working artists a hand up, not a handout.

Fairness: Regardless of the art genres and movements currently in fashion, all artists whose work is commercially viable, and who intend to make a living from it, are provided a level playing field of access to business development. We supply the tools to prosper; they do the work.

Collaboration: Human beings utilize group learning and colleague networks to achieve success. That’s why we partner with like-minded organizations and individuals, and push artists to team up with their peers, as in professional sports. Together, we learn better and multiply our collective reach.

Accountability: Data and feedback keep us on track toward our goals. We conduct rigorous research, solicit input from artists and industry experts, and compile meaningful analytics to ensure that we are achieving our mission. We expect the same level of accountability from the artists we serve.

Agility & Fiscal Efficiency: We are fiscally sound and efficient, maximizing the impact of every dollar we receive. That means we cut overhead, prioritize functionality over theory, eliminate barriers to execution, and adapt to changing conditions—applying data and input to pivot when necessary, and getting more done with less.