Viewpoints
Director's Views & Guest Viewpoints
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- Director's Views
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Why Are You Here—And What Are You Doing About It?
Artists Matter. They are the living, breathing human beings with the talent, skill, and guts to go beyond dreaming, start creating, and make everything possible.
Another Way to Be Creative: Everett Kohl on Digital Ownership, Art & Memorabilia
NFTs are a whole new medium to explore. There are lots of people looking to invest in artists who are in this NFT space. The chance to get your name out there and develop a fan base is huge.
NFTs Explained: Crypto Art for the Rest of Us
Isn’t art supposed to be about creation and expression, rather than algorithms and market crashes? That may be true, but consider that Clark Hulings would learn any skill as long as it was useful to his art. It’s important for today’s artists to learn how to harness new technology to their advantage in order to make a living from their work.
Art Promotion and Sale…All in One Stroke
What if one day Starbucks called you for a licensed reproduction for a store wall in your hometown? That’s what happened to artist Tony Abeyta.
Selling Art in a Digital Age
When an artist is filmed by CIYL, you have a marketing tool that simply never goes away. We’re now teaching artists how to create their own video content.
The Dignity of Work
My father celebrated work and workers. His 42 hr work week included anything relevant to his art business—from painting, to taking collectors to dinner.
Curiosity is Currency
The new rules for business innovation could have been copied from the artist playbook! Artists are experts at leveraging curiosity and adapting to change.
Artistic Neuroplasticity
Artists must remap their brains to commit to the business side of a full-time art career—it’s a great example of the “learning” side of neuroplasticity.
Why Right Now is The Unexpectedly Perfect Moment to Buy Art
The uncertainty of this moment pushes us to seek inspiration and hope: we must turn to art. Buying art creates economic, emotional, and cultural benefits.
Selling Art for Social Change
When you buy a painting, your contribution shows support for the artist, what the art stands for, and the system under which the art is sold.
How Education Begets Inspiration, Even in a Pandemic
When artists are comfortable navigating the market, confidence grows, fostering the internal motivation that drives creativity, and providing a roadmap for a sustainable career.
Procuring in Pajamas: The Advantages of Virtual Art Fairs
Virtualizing art fairs, including SWAIA, are cost-effective, equitable, and set up artists for success into the future.
