Director's Views & Guest Viewpoints
- Director's Views
- Guest Viewpoints
NFTs are a whole new medium to explore. There are lots of people looking to invest in artists who are in this NFT space. The chance to get your name out there and develop a fan base is huge.
Isn’t art supposed to be about creation and expression, rather than algorithms and market crashes? That may be true, but consider that Clark Hulings would learn any skill as long as it was useful to his art. It’s important for today’s artists to learn how to harness new technology to their advantage in order to make a living from their work.
What if one day Starbucks called you for a licensed reproduction for a store wall in your hometown? That’s what happened to artist Tony Abeyta.
When an artist is filmed by CIYL, you have a marketing tool that simply never goes away. We’re now teaching artists how to create their own video content.
My father celebrated work and workers. His 42 hr work week included anything relevant to his art business—from painting, to taking collectors to dinner.
The new rules for business innovation could have been copied from the artist playbook! Artists are experts at leveraging curiosity and adapting to change.
Artists must remap their brains to commit to the business side of a full-time art career—it’s a great example of the “learning” side of neuroplasticity.
The uncertainty of this moment pushes us to seek inspiration and hope: we must turn to art. Buying art creates economic, emotional, and cultural benefits.
When you buy a painting, your contribution shows support for the artist, what the art stands for, and the system under which the art is sold.
When artists are comfortable navigating the market, confidence grows, fostering the internal motivation that drives creativity, and providing a roadmap for a sustainable career.
Virtualizing art fairs, including SWAIA, are cost-effective, equitable, and set up artists for success into the future.
Word of mouth networking is not disappearing entirely, but artists are discovering that they must be able to do it all—virtually and in-person.