Viewpoints
Director's Views & Guest Viewpoints
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- Director's Views
- Guest Viewpoints
Art Promotion and Sale…All in One Stroke
What if one day Starbucks called you for a licensed reproduction for a store wall in your hometown? That’s what happened to artist Tony Abeyta.
Selling Art in a Digital Age
When an artist is filmed by CIYL, you have a marketing tool that simply never goes away. We’re now teaching artists how to create their own video content.
The Dignity of Work
My father celebrated work and workers. His 42 hr work week included anything relevant to his art business—from painting, to taking collectors to dinner.
Curiosity is Currency
The new rules for business innovation could have been copied from the artist playbook! Artists are experts at leveraging curiosity and adapting to change.
Artistic Neuroplasticity
Artists must remap their brains to commit to the business side of a full-time art career—it’s a great example of the “learning” side of neuroplasticity.
Why Right Now is The Unexpectedly Perfect Moment to Buy Art
The uncertainty of this moment pushes us to seek inspiration and hope: we must turn to art. Buying art creates economic, emotional, and cultural benefits.
Selling Art for Social Change
When you buy a painting, your contribution shows support for the artist, what the art stands for, and the system under which the art is sold.
How Education Begets Inspiration, Even in a Pandemic
When artists are comfortable navigating the market, confidence grows, fostering the internal motivation that drives creativity, and providing a roadmap for a sustainable career.
Procuring in Pajamas: The Advantages of Virtual Art Fairs
Virtualizing art fairs, including SWAIA, are cost-effective, equitable, and set up artists for success into the future.
Networking in the Virtualizing Art World: How to Adapt in the Best Way Possible
Word of mouth networking is not disappearing entirely, but artists are discovering that they must be able to do it all—virtually and in-person.
Creativity is Leading the Way
We hope that art and artists will unleash the power of creative expression to make bold statements with new work to replace or contextualize the symbols of hatred, racism, and war.
Reframing Our Creative Livelihood
As the infrastructure of the art industry faces dramatic shifts, it’s a perfect opportunity for artists to reframe their creative livelihood.
