The most recent episode of The Thriving ArtistTM podcast is now up! In this episode—“Stock Art Can Go to Hell—Corporate Art Without Compromise”—CHF’s Daniel DiGriz talks with featured artist and illustrator Melissa Whitaker, who works full-time to help companies expand their branding and storytelling through art.
Whitaker shares insights into evolving branding and advertising strategies, namely that companies are adapting and putting more personality into their marketing to rise above the competition. When companies work with artists, they create a personal touch and aspect of detail that stock images simply cannot. In a rapidly virtualizing world and in a time when traditional socialization has significantly slowed, companies must create closer connections with their consumers through their marketing—commissioned art enables them to do so. Blending the boundaries between fine and commercial art, Whitaker unites her own personal artistic style into her client’s overall vision and message to create personalized, one-of-a-kind branding.
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