Welcome to "The New Normal" for Creative Professionals

The Enviable Lifestyle of the Working Artist – Carolyn Edlund


Carolyn Edlund is Executive Director of the Arts Business Institute, a non-profit that offers creative business solutions to artists and craftspeople. She is also the Founder of Artsy Shark, a forum that targets artists AS small business owners with marketing and sales tips. Carolyn flips a lot of the concerns artists may have about growing their careers as a business into positive opportunities for full artistic expression. Her emphasis on the lifestyle of the artist as one of glamour and freedom is insightful and balanced by the call for creating a skill set to further one’s deepest professional aspirations.

Artsyshark-carolyn-edlundTopics Include:

  • The fine arts vs. arts & crafts barrier
  • Art for its own sake vs. art as a business
  • How artists build a business without sacrificing their craft
  • How “repeat business builds business”
  • The catch-22 of selling out for money or not being good enough for it
  • The artists’ enviable lifestyle of glamour & freedom
  • Referring to all customers as collectors
  • Branding: How artists create their brand
  • Marketing: How it has changed – keeping up with the times
  • Essential marketing tools & skills for artists
  • Scalability: managing audience growth
  • The opportunity of technology for fine art and business scale: 3D Printing, Laser Cutters, etc

Listen now, or download and take this 40min episode with you on your phone or mobile device.

Art Business Conference

The Arts Business Institute is at artsbusinessinstitute.org and Artsy Shark at artsyshark.com

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How to Sell More Art

Sell More Art

Sign up (free) for an introductory course for professional artists: Sales Strategies for Growth.

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AvatarDaniel DiGriz
Daniel DiGriz is CHF's Creative Director and Director of Educational Programming. He's a founder at corporate consulting firm Free Agent Source Inc., and Digital Ecologist® at MadPipe which provides creative direction and marketing leadership to multiple firms. His background in Fortune 500 life is in sales and education. Daniel is a corporate storyteller and collector of brand stories who speaks at conferences and hosts podcasts, including The Thriving Artist™ Podcast. His personal website is DiGriz.com.


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