Carolyn’s emphasis on the lifestyle of the artist as one of glamour and freedom is insightful and balanced by the call for creating a skill set to further one’s deepest professional aspirations.
Brand Story & Marketing
The Business of Art with Constance Scopelitis
Constance Scopelitis, a fine artist from Indianapolis, speaks on how she runs her art as a business. This clip highlights the importance of staying relevant and utilizing mediums to have …
Managing Personal Relationships: Art Collectors
Many artists form personal relationships with their collectors, but understanding how to balance a genuine relationship with turning a profit can be a challenge. For these artists, their art is …
Understanding Value Within the Art Marketplace
For Anne Francis Moore, an appraiser at Anne Frances Moore Fine Art Services, there are many ways to understand value, which can be defined by its intrinsic and monetary qualities. Moore advocates …
Balancing Art and Business Across Cultures – Krystii Melaine
When a four-year old Krystii Melaine declared to her family that she would someday become a painter, little did she imagine what that statement might actually entail. But as a …
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Building Your Audience
When asked how artists can build a following, P.A. Nisbet, a painter of outdoor landscapes, points to the intrinsic qualities of their artwork, instead of focusing on marketing strategy. Balancing the …
“Making It” as an Artist in Business – Brandon Kralik
Brandon helps us understand how, exactly, one “makes it” in business as an artist.
Marketing Advice for Artists with Richard Lehun
For Stropheus Art Law’s Richard Lehun, a specialist in fiduciary responsibility, an artistic reticence to engage in self-promotion can be more harmful than good. Using social media, websites, and other forums can provide …
Competitive Strategy for Working Artists – PA Nisbet
P.A. Nisbet answers questions about The Foundationamental tension between being effective as an artist and effectiveness of growing and marketing a body of salable work.
The “Lurid Truths” of the Working Artist – Watie White
In this episode, Watie reveals the inside realities of treating your art as a business rather than a martyrdom.
Art on Your Own Terms – C.W. & Rebecca Mundy
This duo reveals the keys to their longevity as an art/business team and the secrets of C.W.’s reach and fame as a visual artist.
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