Brand Story & Marketing

Gonzalo Fuenmayor

Art and The Politics of Geography – Gonzalo Fuenmayor

Gonzalo’s comments on the role of the artist in an emigre environment (and in general) are fascinating.

Commissioning Artwork: A Curator’s Perspective

Commissioning Artwork: A Curator’s Perspective

When curating shows at Hirschl & Adler Modern, Shelley Farmer understands the pitfalls of commissioning artwork. A huge part of her role in curating shows is helping artists edit their […]

Collecting Relationships

Collecting Relationships

Jack Esterson and Tim Newton are collectors who understand the importance of relationship within the art world. For Jack, buying out of instinct and connection, “Friendships and relationships are…completely essential.” […]

Art Business podcast

Serious Business: Marketing Your Art in a Flat World – Bette Ridgeway & Sue Roderick

Being serious about your business as an artist is more than paperwork; it’s also mindset.

Jane Robinson

Stripping Down to Your Soul and Selling Art Like Hotcakes – Jane Robinson

Building your brand without sacrificing your craft requires both finding your public and going deep into the artist.

Working with Galleries

Working with Galleries

Many artists seek to work with galleries, but, as Constance Scopelitis points out, artists need to do their research before placing their art in the hands of just any gallery. […]

Artist’s Reputation

Building Your Brand and Reputation

How does an artist build their reputation and brand? For H. David Wright, nearly a decade of creating private commissions led him to realize that no one within the art […]

Overcoming Challenges

Overcoming Challenges

“How do you do the painting while, at the same time, sell the painting?” For P.A. Nisbet, this has been one of his greatest challenges, balancing the need to create transformative […]

Frank Juliano

Art Curation and Curriculum – Frank Juliano

Frank makes it his mission to bring innovation and community building to all aspects of the Arboretum’s programming and operation.

The Mill, Egon Schiele

Knocking Down Walls

Is the art-world pendulum once again swinging back toward realism? When asked about this for a recent Artspace article, Bill Arning, the director of Houston’s Contemporary Arts Museum, made the case […]

The Impacts of the Changing Art Marketplace: Relationships

The Impacts of the Changing Art Marketplace: Relationships

As a specialist in fiduciary responsibility at Stropheus Art Law, Richard Lehun explains the shift in professional relationships amongst those in the art market. Traditionally, artists have relied on their relationship with […]

How Customers Become Collectors

How Customers Become Collectors

When asked how to turn first-time buyers into collectors, P.A. Nisbet and Constance Scopelitis share how they engage with customers, relying on natural and organic communication over techniques to “make” […]

carolyn edlund

The Enviable Lifestyle of the Working Artist – Carolyn Edlund

Carolyn’s emphasis on the lifestyle of the artist as one of glamour and freedom is insightful and balanced by the call for creating a skill set to further one’s deepest professional aspirations.

The Business of Art with Constance Scopelitis

The Business of Art with Constance Scopelitis

Constance Scopelitis, a fine artist from Indianapolis, speaks on how she runs her art as a business. This clip highlights the importance of staying relevant and utilizing mediums to have […]

Managing Personal Relationships: Art Collectors

Managing Personal Relationships: Art Collectors

Many artists form personal relationships with their collectors, but understanding how to balance a genuine relationship with turning a profit can be a challenge. For these artists, their art is […]

Understanding Value Within the Art Marketplace

Understanding Value Within the Art Marketplace

For Anne Francis Moore, an appraiser at Anne Frances Moore Fine Art Services, there are many ways to understand value, which can be defined by its intrinsic and monetary qualities. Moore advocates […]

Yellow-Umbrella

Balancing Art and Business Across Cultures – Krystii Melaine

When a four-year old Krystii Melaine declared to her family that she would someday become a painter, little did she imagine what that statement might actually entail. But as a […]

Building Your Audience

Building Your Audience

When asked how artists can build a following, P.A. Nisbet, a painter of outdoor landscapes, points to the intrinsic qualities of their artwork, instead of focusing on marketing strategy. Balancing the […]

Making It in Business as an Artist

“Making It” as an Artist in Business – Brandon Kralik

Brandon helps us understand how, exactly, one “makes it” in business as an artist.

Marketing Advice for Artists with Richard Lehun

Marketing Advice for Artists with Richard Lehun

For Stropheus Art Law’s Richard Lehun, a specialist in fiduciary responsibility, an artistic reticence to engage in self-promotion can be more harmful than good. Using social media, websites, and other forums can provide […]

Art Competition

Competitive Strategy for Working Artists – PA Nisbet

P.A. Nisbet answers questions about the fundamental tension between being effective as an artist and effectiveness of growing and marketing a body of salable work.

Watie White

The “Lurid Truths” of the Working Artist – Watie White

In this episode, Watie reveals the inside realities of treating your art as a business rather than a martyrdom.

Art Business podcast

Art on Your Own Terms – C.W. & Rebecca Mundy

This duo reveals the keys to their longevity as an art/business team and the secrets of C.W.’s reach and fame as a visual artist.

Movement - Waves, Dorian Vallejo

Trending Values

In last week’s edition of Fine Art Today (the weekly e-newsletter of Fine Art Connoisseur Magazine), editor Jeffrey Carlson reports on a new exhibit of works on paper at Portraits, Inc. […]