Brand Story & Marketing

Aaron Laux headshot

Engage New Sales Avenues to Increase Art Income – Aaron Laux

It’s been an evolution to be a professional artist, and it’s taken me a long time to get here….I’m coming around to really seeing this as not only what I do, but my lifestyle and my income.”

Art Business podcast

Identify Product-Market Fit for Entrepreneurial Success – Arree Chung

“The best way to learn business is to start doing it.”

Sales Letter image for DiGriz

Cook Better Sales Letters And You’ll Bring More People to the Table

You hear this phrase, “the art of the sales letter” and it sounds like there’s a magic formula, or that it can only be done by a guru. And yet, …

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Eric Rhoads headshot

What Independent Publishing Can Teach Visual Artists – Eric Rhoads

“One has to focus on strategy instead of tactic: tactic is the thing you’re going to do, strategy is the plan of how you’ll get respect, get well-known and get people to buy your work.”

Elizabeth Corkery

Digital Art Market Innovations: How to Engage Online and Off

Elizabeth Corkery is an installation artist and CHF Business Accelerator Fellow (2015-2016). Elizabeth, in conversation with CHF’s editorial coordinator, discusses the development of online art sales, and strategies that are …

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Quebec City Graffiti

Let’s Demystify the Pricing of Art

At a recent Sotheby’s auction, an untitled painting by Jean-Michel Basquiat set a record high, going for $110.5 million. A New York Times piece on the sale included information on …

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Ron Whitmore

On Selling Tools of the (Art) Trade – Ron Whitmore

“An artist recently said this to me about success: ‘You really just keep doing what you feel you need to be doing and if you do it long enough people believe it too’.”

maria brophy headshot cropped

Control How Your Art Business is Perceived – Maria Brophy

“When you’re younger, it’s fun to get that pat on the back, but you learn quickly that a pat on the back doesn’t pay the mortgage.”

Artist painting al fresco

Making Your Art Business “Investment Grade”

Throughout CHF’s year-long Business Accelerator, we are in constant communication with our Fellows and frequently request their feedback so that we can make the program even better. As part of this process, we compiled …

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Dean Mitchell

Create Your Own Success – Dean Mitchell

“I’m no Salvador Dalí, but I have built enough of a market that now I can start to work on leaving a legacy.”

Mary Ann Weems

How to Find Your Audience – Mary Ann Weems

“Average people were very afraid to walk into galleries. Affordability became the key. You didn’t feel the intimidation.”

betsy-ehrenberg

Beyond Arts Education: Why Artists Need Business Training – Betsy Ehrenberg

“Sometimes they [artists] think earning money, charging for their work, is not something they want to do. They feel embarrassed to do so. It’s an attitude, I have no idea where it begins, but a lot of artists just look at the word ‘money’ and see a four letter word.”

buying behaviors

Recognizing Buying Signals Can Mean the Difference Between Bulging Wallet and Broke

I was asked by a Fellow in the CHF Business Accelerator Program if I could shed some light on buying signals and behaviors–what they are and how to recognize them. …

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Macondo by Gonzalo Fuenmayor

Making the Sale: The Magic of Art

There are many clear actions that artists can (and should) take to lay the foundation for selling their work—from networking at art events and communicating regularly with potential buyers, to …

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Recognizing the Legacies of Overlooked Artists – Peter Trippi

“I think living artists should be very optimistic that there’s still a healthy appetite for art… It’s just occurring in different ways.”

hands-over-laptop-stockshot-Thomas Lefebvre-resized

Artist Q & A: Which digital-marketing approaches and outlets have been most effective for you?

When it comes to digital marketing, the “how” and “what” are changing by the day, but the “why” remains constant: you want to attract an audience, engage with them, and drive them to …

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