Gonzalo’s comments on the role of the artist in an emigre environment (and in general) are fascinating.
Brand Story & Marketing
Commissioning Artwork: A Curator’s Perspective
When curating shows at Hirschl & Adler Modern, Shelley Farmer understands the pitfalls of commissioning artwork. A huge part of her role in curating shows is helping artists edit their […]
Collecting Relationships
Jack Esterson and Tim Newton are collectors who understand the importance of relationship within the art world. For Jack, buying out of instinct and connection, “Friendships and relationships are…completely essential.” […]
Serious Business: Marketing Your Art in a Flat World – Bette Ridgeway & Sue Roderick
Being serious about your business as an artist is more than paperwork; it’s also mindset.
Stripping Down to Your Soul and Selling Art Like Hotcakes – Jane Robinson
Building your brand without sacrificing your craft requires both finding your public and going deep into the artist.
Working with Galleries
Many artists seek to work with galleries, but, as Constance Scopelitis points out, artists need to do their research before placing their art in the hands of just any gallery. […]
Building Your Brand and Reputation
How does an artist build their reputation and brand? For H. David Wright, nearly a decade of creating private commissions led him to realize that no one within the art […]
Overcoming Challenges
“How do you do the painting while, at the same time, sell the painting?” For P.A. Nisbet, this has been one of his greatest challenges, balancing the need to create transformative […]
Art Curation and Curriculum – Frank Juliano
Frank makes it his mission to bring innovation and community building to all aspects of the Arboretum’s programming and operation.
Knocking Down Walls
Is the art-world pendulum once again swinging back toward realism? When asked about this for a recent Artspace article, Bill Arning, the director of Houston’s Contemporary Arts Museum, made the case […]
The Impacts of the Changing Art Marketplace: Relationships
As a specialist in fiduciary responsibility at Stropheus Art Law, Richard Lehun explains the shift in professional relationships amongst those in the art market. Traditionally, artists have relied on their relationship with […]
How Customers Become Collectors
When asked how to turn first-time buyers into collectors, P.A. Nisbet and Constance Scopelitis share how they engage with customers, relying on natural and organic communication over techniques to “make” […]
The Enviable Lifestyle of the Working Artist – Carolyn Edlund
Carolyn’s emphasis on the lifestyle of the artist as one of glamour and freedom is insightful and balanced by the call for creating a skill set to further one’s deepest professional aspirations.
The Business of Art with Constance Scopelitis
Constance Scopelitis, a fine artist from Indianapolis, speaks on how she runs her art as a business. This clip highlights the importance of staying relevant and utilizing mediums to have […]
Managing Personal Relationships: Art Collectors
Many artists form personal relationships with their collectors, but understanding how to balance a genuine relationship with turning a profit can be a challenge. For these artists, their art is […]
Understanding Value Within the Art Marketplace
For Anne Francis Moore, an appraiser at Anne Frances Moore Fine Art Services, there are many ways to understand value, which can be defined by its intrinsic and monetary qualities. Moore advocates […]
Balancing Art and Business Across Cultures – Krystii Melaine
When a four-year old Krystii Melaine declared to her family that she would someday become a painter, little did she imagine what that statement might actually entail. But as a […]
Building Your Audience
When asked how artists can build a following, P.A. Nisbet, a painter of outdoor landscapes, points to the intrinsic qualities of their artwork, instead of focusing on marketing strategy. Balancing the […]
“Making It” as an Artist in Business – Brandon Kralik
Brandon helps us understand how, exactly, one “makes it” in business as an artist.
Marketing Advice for Artists with Richard Lehun
For Stropheus Art Law’s Richard Lehun, a specialist in fiduciary responsibility, an artistic reticence to engage in self-promotion can be more harmful than good. Using social media, websites, and other forums can provide […]
Competitive Strategy for Working Artists – PA Nisbet
P.A. Nisbet answers questions about the fundamental tension between being effective as an artist and effectiveness of growing and marketing a body of salable work.
The “Lurid Truths” of the Working Artist – Watie White
In this episode, Watie reveals the inside realities of treating your art as a business rather than a martyrdom.
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