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Brand Story & Marketing
White Supremacy in the Art World (and How to Fight It)
White supremacy is affecting many artists’ abilities to compete in the fine arts world. Here’s how we can combat it from the business side.
Pairing Art with Buyers—CHF Interviews Joyce Creiger
In this Q&A with CHF Editorial Director Sofia Perez, Joyce talks about the changes she’s witnessed over more than four decades in the industry, and describes the process of matching artwork to client.
Professionals Need Not Apply—Originals Only
No one remembers “professionals” built according to the factory model, with its cattle call for generic, processed types. The rest of us want to meet originals.
Determining Where You Belong in the Art Industry—Donna Lee Nyzio
Based in the coastal town of Beaufort, North Carolina, Donna captures and preserves the maritime history of the eastern seaboard, whose images come alive in her work.
How Your Brand Story Translates to Sales
Do people “like” your art on Instagram but never buy a single one of your pieces? CHF’s Marketing Director Daniel DiGriz pinpoints the weak spots in the sales strategy and …
Writing, Pitching, and Talking from the Middle
Your writing sucks. Your sales pitch is bland. And your speech, presentation, or workshop is underwhelming. Got your attention? My work in all of these categories has suffered the same …
Move Past Gimmicks to an Authentic Brand Story
How do you develop a story about your artwork, and communicate that story to the public? CHF’s Marketing Director Daniel DiGriz shares storytelling tools that will strengthen your brand and, …
Effectively Market Your Work Online
John Math is a marketing expert who owns and operates the Light Space & Time Online Art Gallery, which conducts online art competitions and exhibitions for artists. In this Q&A, …
Dispelling Marketing Myths at ArtExpo New York
At this year’s ArtExpo New York, CHF Marketing and Education Director Daniel DiGriz offered artists straight talk about marketing. In his presentation, which you can view here, Daniel reminds us that …
Generate Powerful Publicity: A Sistine Chapel Mindset – Todd Scalise
“The tipping point in my business was being able to educate people about why what I’m doing is different.”
Develop Your Core Brand Story
What does your art say to the public? Do you have a strong message that utilizes story structure to clearly convey why your work is important, and why people must …
Nail Your Art Story: A Case For Putting Artist Statements in Story Format
Art with a story will consistently outsell art with no story. An art-story has three characters: the art, the artist, and the world. But how does that work, and how do we BUILD a story around our art practice?
Build a Brand That Gets a Response – Jenny Darroch
“The thing that trips students up the most is embracing that a commercial approach to art is OK.”
What Media Resource Has Helped Your Business?
There’s a lot of advice out there about how to improve your business, which can make it hard to know where to look for impactful content. In a recent CHF …