Brand Story & Marketing Archives

Brand Story & Marketing

Democratizing Art Marketing: The Upcoming Tsunami

Ecommerce is booming, traditional office culture is fading, and marketing is getting personal and real. Artists, this is a sea change we can get behind.

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Curiosity is Currency

The new rules for business innovation could have been copied from the artist playbook! Artists are experts at leveraging curiosity and adapting to change.

How To Tell A Better Story and Be A Better Storyteller

We’re all constantly telling stories, and the choice to get better at it is the choice of whether or not you want to be in control of it.

Instagram the Artists’ Way—A Measured Approach that’s Actually Fun

If you choose Instagram as one of your handful of marketing channels that powerfully defines your brand as an artist, then choose to do it smart and fun!

Art As A Verb: Why We Need Art Now

As artists challenge institutions, reflect inconvenient truths, and build communities; the art world is realizing their viability is dependent on artists themselves.