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Brand Story & Marketing
White Supremacy in the Art World (and How to Fight It)
White supremacy is affecting many artists’ abilities to compete in the fine arts world. Here’s how we can combat it from the business side.
Pairing Art with Buyers—CHF Interviews Joyce Creiger
In this Q&A with CHF Editorial Director Sofia Perez, Joyce talks about the changes she’s witnessed over more than four decades in the industry, and describes the process of matching artwork to client.
Professionals Need Not Apply—Originals Only
No one remembers “professionals” built according to the factory model, with its cattle call for generic, processed types. The rest of us want to meet originals.
Determining Where You Belong in the Art Industry—Donna Lee Nyzio
Based in the coastal town of Beaufort, North Carolina, Donna captures and preserves the maritime history of the eastern seaboard, whose images come alive in her work.
How Your Brand Story Translates to Sales
Do people “like” your art on Instagram but never buy a single one of your pieces? CHF’s Marketing Director Daniel DiGriz pinpoints the weak spots in the sales strategy and […]
Writing, Pitching, and Talking from the Middle
Your writing sucks. Your sales pitch is bland. And your speech, presentation, or workshop is underwhelming. Got your attention? My work in all of these categories has suffered the same […]
Move Past Gimmicks to an Authentic Brand Story
How do you develop a story about your artwork, and communicate that story to the public? CHF’s Marketing Director Daniel DiGriz shares storytelling tools that will strengthen your brand and, […]
Effectively Market Your Work Online
John Math is a marketing expert who owns and operates the Light Space & Time Online Art Gallery, which conducts online art competitions and exhibitions for artists. In this Q&A, […]
Dispelling Marketing Myths at ArtExpo New York
At this year’s ArtExpo New York, CHF Marketing and Education Director Daniel DiGriz offered artists straight talk about marketing. In his presentation, which you can view here, Daniel reminds us that […]
Generate Powerful Publicity: A Sistine Chapel Mindset – Todd Scalise
“The tipping point in my business was being able to educate people about why what I’m doing is different.”
Develop Your Core Brand Story
What does your art say to the public? Do you have a strong message that utilizes story structure to clearly convey why your work is important, and why people must […]
Nail Your Art Story: A Case For Putting Artist Statements in Story Format
Art with a story will consistently outsell art with no story. An art-story has three characters: the art, the artist, and the world. But how does that work, and how do we BUILD a story around our art practice?
Build a Brand That Gets a Response – Jenny Darroch
“The thing that trips students up the most is embracing that a commercial approach to art is OK.”
What Media Resource Has Helped Your Business?
There’s a lot of advice out there about how to improve your business, which can make it hard to know where to look for impactful content. In a recent CHF […]
How to Grow Your Customer Base and Increase Sales – Steve Pruneau
“It doesn’t matter what your art is, if your intention is to earn a living from it and thrive in your art, that proposal will help you figure out how you’re going to get there.”
Engage New Sales Avenues to Increase Art Income – Aaron Laux
It’s been an evolution to be a professional artist, and it’s taken me a long time to get here….I’m coming around to really seeing this as not only what I do, but my lifestyle and my income.”
Identify Product-Market Fit for Entrepreneurial Success – Arree Chung
“The best way to learn business is to start doing it.”
Cook Better Sales Letters And You’ll Bring More People to the Table
You hear this phrase, “the art of the sales letter” and it sounds like there’s a magic formula, or that it can only be done by a guru. And yet, […]
What Independent Publishing Can Teach Visual Artists – Eric Rhoads
“One has to focus on strategy instead of tactic: tactic is the thing you’re going to do, strategy is the plan of how you’ll get respect, get well-known and get people to buy your work.”
Digital Art Market Innovations: How to Engage Online and Off
Elizabeth Corkery is an installation artist and CHF Business Accelerator Fellow (2015-2016). Elizabeth, in conversation with CHF’s editorial coordinator, discusses the development of online art sales, and strategies that are […]
Let’s Demystify the Pricing of Art
At a recent Sotheby’s auction, an untitled painting by Jean-Michel Basquiat set a record high, going for $110.5 million. A New York Times piece on the sale included information on […]
