Brand Story & Marketing

Say Goodbye to the Fantasy of Being Discovered

Say Goodbye to the Fantasy of Being Discovered

Think you need the approval of industry gatekeepers to have a thriving art career? Think again. Seize control of your art business today and follow your own unique path to success.

White Supremacy in the Art World (and How to Fight It)

White Supremacy in the Art World (and How to Fight It)

White supremacy is affecting many artists’ abilities to compete in the fine arts world. Here’s how we can combat it from the business side.


Pairing Art with Buyers—CHF Interviews Joyce Creiger

In this Q&A with CHF Editorial Director Sofia Perez, Joyce talks about the changes she’s witnessed over more than four decades in the industry, and describes the process of matching artwork to client.

Empty Professionalism

Professionals Need Not Apply—Originals Only

No one remembers “professionals” built according to the factory model, with its cattle call for generic, processed types. The rest of us want to meet originals.

Donna Nyzio painting by the shore

Determining Where You Belong in the Art Industry—Donna Lee Nyzio

Based in the coastal town of Beaufort, North Carolina, Donna captures and preserves the maritime history of the eastern seaboard, whose images come alive in her work.

Brand Story Feature

How Your Brand Story Translates to Sales

Do people “like” your art on Instagram but never buy a single one of your pieces? CHF’s Marketing Director Daniel DiGriz pinpoints the weak spots in the sales strategy and […]

Writing down ideas in notebooks

Writing, Pitching, and Talking from the Middle

Your writing sucks. Your sales pitch is bland. And your speech, presentation, or workshop is underwhelming. Got your attention? My work in all of these categories has suffered the same […]

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Move Past Gimmicks to an Authentic Brand Story

How do you develop a story about your artwork, and communicate that story to the public? CHF’s Marketing Director Daniel DiGriz shares storytelling tools that will strengthen your brand and, […]

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Effectively Market Your Work Online

John Math is a marketing expert who owns and operates the Light Space & Time Online Art Gallery, which conducts online art competitions and exhibitions for artists. In this Q&A, […]

Mightier Marketing screenshot

Dispelling Marketing Myths at ArtExpo New York

At this year’s ArtExpo New York, CHF Marketing and Education Director Daniel DiGriz offered artists straight talk about marketing. In his presentation, which you can view here, Daniel reminds us that […]

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Generate Powerful Publicity: A Sistine Chapel Mindset – Todd Scalise

“The tipping point in my business was being able to educate people about why what I’m doing is different.”

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Develop Your Core Brand Story

What does your art say to the public? Do you have a strong message that utilizes story structure to clearly convey why your work is important, and why people must […]

Artist Storytelling - Image by Stefan Keller

Nail Your Art Story: A Case For Putting Artist Statements in Story Format

Art with a story will consistently outsell art with no story. An art-story has three characters: the art, the artist, and the world. But how does that work, and how do we BUILD a story around our art practice?

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Build a Brand That Gets a Response – Jenny Darroch

“The thing that trips students up the most is embracing that a commercial approach to art is OK.”

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What Media Resource Has Helped Your Business?

There’s a lot of advice out there about how to improve your business, which can make it hard to know where to look for impactful content. In a recent CHF […]

Steve Pruneau

How to Grow Your Customer Base and Increase Sales – Steve Pruneau

“It doesn’t matter what your art is, if your intention is to earn a living from it and thrive in your art, that proposal will help you figure out how you’re going to get there.”

Aaron Laux headshot

Engage New Sales Avenues to Increase Art Income – Aaron Laux

It’s been an evolution to be a professional artist, and it’s taken me a long time to get here….I’m coming around to really seeing this as not only what I do, but my lifestyle and my income.”

Art Business podcast

Identify Product-Market Fit for Entrepreneurial Success – Arree Chung

“The best way to learn business is to start doing it.”

Sales Letter image for DiGriz

Cook Better Sales Letters And You’ll Bring More People to the Table

You hear this phrase, “the art of the sales letter” and it sounds like there’s a magic formula, or that it can only be done by a guru. And yet, […]

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What Independent Publishing Can Teach Visual Artists – Eric Rhoads

“One has to focus on strategy instead of tactic: tactic is the thing you’re going to do, strategy is the plan of how you’ll get respect, get well-known and get people to buy your work.”

Elizabeth Corkery

Digital Art Market Innovations: How to Engage Online and Off

Elizabeth Corkery is an installation artist and CHF Business Accelerator Fellow (2015-2016). Elizabeth, in conversation with CHF’s editorial coordinator, discusses the development of online art sales, and strategies that are […]

Quebec City Graffiti

Let’s Demystify the Pricing of Art

At a recent Sotheby’s auction, an untitled painting by Jean-Michel Basquiat set a record high, going for $110.5 million. A New York Times piece on the sale included information on […]

Ron Whitmore

On Selling Tools of the (Art) Trade – Ron Whitmore

“An artist recently said this to me about success: ‘You really just keep doing what you feel you need to be doing and if you do it long enough people believe it too’.”

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Control How Your Art Business is Perceived – Maria Brophy

“When you’re younger, it’s fun to get that pat on the back, but you learn quickly that a pat on the back doesn’t pay the mortgage.”