Do people “like” your art on Instagram but never buy a single one of your pieces? CHF’s Marketing Director Daniel DiGriz pinpoints the weak spots in the sales strategy and […]
Brand Story & Marketing
Writing, Pitching, and Talking from the Middle
Your writing sucks. Your sales pitch is bland. And your speech, presentation, or workshop is underwhelming. Got your attention? My work in all of these categories has suffered the same […]
Move Past Gimmicks to an Authentic Brand Story
How do you develop a story about your artwork, and communicate that story to the public? CHF’s Marketing Director Daniel DiGriz shares storytelling tools that will strengthen your brand and, […]
Effectively Market Your Work Online
John Math is a marketing expert who owns and operates the Light Space & Time Online Art Gallery, which conducts online art competitions and exhibitions for artists. In this Q&A, […]
Dispelling Marketing Myths at ArtExpo New York
At this year’s ArtExpo New York, CHF Marketing and Education Director Daniel DiGriz offered artists straight talk about marketing. In his presentation, which you can view here, Daniel reminds us that […]
Generate Powerful Publicity: A Sistine Chapel Mindset – Todd Scalise
“The tipping point in my business was being able to educate people about why what I’m doing is different.”
Develop Your Core Brand Story
What does your art say to the public? Do you have a strong message that utilizes story structure to clearly convey why your work is important, and why people must […]
Nail Your Art Story: A Case For Putting Artist Statements in Story Format
Art with a story will consistently outsell art with no story. An art-story has three characters: the art, the artist, and the world. But how does that work, and how do we BUILD a story around our art practice?
Build a Brand That Gets a Response – Jenny Darroch
“The thing that trips students up the most is embracing that a commercial approach to art is OK.”
What Media Resource Has Helped Your Business?
There’s a lot of advice out there about how to improve your business, which can make it hard to know where to look for impactful content. In a recent CHF […]
How to Grow Your Customer Base and Increase Sales – Steve Pruneau
“It doesn’t matter what your art is, if your intention is to earn a living from it and thrive in your art, that proposal will help you figure out how you’re going to get there.”
Engage New Sales Avenues to Increase Art Income – Aaron Laux
It’s been an evolution to be a professional artist, and it’s taken me a long time to get here….I’m coming around to really seeing this as not only what I do, but my lifestyle and my income.”
Identify Product-Market Fit for Entrepreneurial Success – Arree Chung
“The best way to learn business is to start doing it.”
Cook Better Sales Letters And You’ll Bring More People to the Table
You hear this phrase, “the art of the sales letter” and it sounds like there’s a magic formula, or that it can only be done by a guru. And yet, […]
What Independent Publishing Can Teach Visual Artists – Eric Rhoads
“One has to focus on strategy instead of tactic: tactic is the thing you’re going to do, strategy is the plan of how you’ll get respect, get well-known and get people to buy your work.”
Digital Art Market Innovations: How to Engage Online and Off
Elizabeth Corkery is an installation artist and CHF Business Accelerator Fellow (2015-2016). Elizabeth, in conversation with CHF’s editorial coordinator, discusses the development of online art sales, and strategies that are […]
How to Collaborate with Museums – Seth Hopkins
“Art is a cool business—it’s the only one I know where the customer often buys dinner.”
Let’s Demystify the Pricing of Art
At a recent Sotheby’s auction, an untitled painting by Jean-Michel Basquiat set a record high, going for $110.5 million. A New York Times piece on the sale included information on […]
Translate Social Media to Sales – Gregg Chadwick
“Every day something new happens in the world and art is really primed to look at those global changes and shifts.”
On Selling Tools of the (Art) Trade – Ron Whitmore
“An artist recently said this to me about success: ‘You really just keep doing what you feel you need to be doing and if you do it long enough people believe it too’.”
Control How Your Art Business is Perceived – Maria Brophy
“When you’re younger, it’s fun to get that pat on the back, but you learn quickly that a pat on the back doesn’t pay the mortgage.”
Making Your Art Business “Investment Grade”
Throughout CHF’s year-long Business Accelerator, we are in constant communication with our Fellows and frequently request their feedback so that we can make the program even better. As part of this process, we compiled […]
