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Brand Story & Marketing
Instagram, Google and The Creator Economy
There are so many resources available. We make it easy by providing summarized versions of content every artpreneur needs to grow their business and reach their goals.
Five Stories You Don’t Want to Miss
There are so many resources available. We want to make it easy by providing summarized versions of content every artpreneur needs to keep front and center.
Confidence is Key
Confidence is Key. Three pieces provide insights into why confidence is key: providing inspiration, expertise, and advice from our Fellows.
Clark Hulings—Archetype of the Independent Artist
Writer James D. Balestrieri: “An artist really shouldn’t care about being in the canon. They should do what they do, which is what Clark Hulings did: work at their work.”
Go Against the Grain.
Going Against the Grain. Clark Hulings knew how and did it. Here some words you might have missed. Inspiration, motivation, and tools to make your dreams a reality.
Elizabeth Hulings on Women Founders
Elizabeth Hulings shows her business chops and talks about sharing a car seat with her father’s drying plein air paintings.
Celebrating Email Mastermind Success
Topics covered by Carolyn Edlund included building an email subscriber list, understanding the anatomy of a successful email, building personal email campaigns, and using analytics to measure results and create new strategies.
The Thriving Artist™ podcast is now on Amazon & Audible!
Whitaker shares insights into evolving branding and advertising strategies: companies are collaborating with artists to put more personality into their marketing to rise above the competition.
Stock Art Can Go to Hell: Corporate Art Without Compromise—Melissa Whitaker
“I try to put everything, all of me, into the art.” Melissa Whitaker’s work—even for collaborations with corporate clients—is always her own.
Democratizing Art Marketing: The Upcoming Tsunami
Ecommerce is booming, traditional office culture is fading, and marketing is getting personal and real. Artists, this is a sea change we can get behind.
Curiosity is Currency
The new rules for business innovation could have been copied from the artist playbook! Artists are experts at leveraging curiosity and adapting to change.
How To Tell A Better Story and Be A Better Storyteller
We’re all constantly telling stories, and the choice to get better at it is the choice of whether or not you want to be in control of it.
Instagram the Artists’ Way—A Measured Approach that’s Actually Fun
If you choose Instagram as one of your handful of marketing channels that powerfully defines your brand as an artist, then choose to do it smart and fun!
Art As A Verb: Why We Need Art Now
As artists challenge institutions, reflect inconvenient truths, and build communities; the art world is realizing their viability is dependent on artists themselves.