Brand Story & Marketing

The Man From Spain - by Clark Hulings

Confidence is Key

Confidence is Key. Three pieces provide insights into why confidence is key: providing inspiration, expertise, and advice from our Fellows.

James D Balestrieri

Clark Hulings—Archetype of the Independent Artist

Writer James D. Balestrieri: “An artist really shouldn’t care about being in the canon. They should do what they do, which is what Clark Hulings did: work at their work.”

Place des Ternes, Parisian flower market by Clark Hulings

Go Against the Grain.

Going Against the Grain. Clark Hulings knew how and did it. Here some words you might have missed. Inspiration, motivation, and tools to make your dreams a reality.

Elizabeth Hulings asking a fruit vendor how his business is going.

Elizabeth Hulings on Women Founders

Elizabeth Hulings shows her business chops and talks about sharing a car seat with her father’s drying plein air paintings.

organic email list growth

Celebrating Email Mastermind Success

Topics covered by Carolyn Edlund included building an email subscriber list, understanding the anatomy of a successful email, building personal email campaigns, and using analytics to measure results and create new strategies.

A little girl in a tutu jumps into a colorful puddle

The Thriving Artist™ podcast is now on Amazon & Audible!

Whitaker shares insights into evolving branding and advertising strategies: companies are collaborating with artists to put more personality into their marketing to rise above the competition.

Illustrator Melissa Whitaker drawing John Lennon

Stock Art Can Go to Hell: Corporate Art Without Compromise—Melissa Whitaker

“I try to put everything, all of me, into the art.” Melissa Whitaker’s work—even for collaborations with corporate clients—is always her own.

Tidal Wave

Democratizing Art Marketing: The Upcoming Tsunami

Ecommerce is booming, traditional office culture is fading, and marketing is getting personal and real. Artists, this is a sea change we can get behind.

Truchas_Sleeps_Under_a_Soft_Winter_Blanket_JackMcGowan

Curiosity is Currency

The new rules for business innovation could have been copied from the artist playbook! Artists are experts at leveraging curiosity and adapting to change.

How To Tell A Better Story and Be A Better Storyteller

How To Tell A Better Story and Be A Better Storyteller

We’re all constantly telling stories, and the choice to get better at it is the choice of whether or not you want to be in control of it.

Instagram Training

Instagram the Artists’ Way—A Measured Approach that’s Actually Fun

If you choose Instagram as one of your handful of marketing channels that powerfully defines your brand as an artist, then choose to do it smart and fun!

Nina Nicole Abney image

Art As A Verb: Why We Need Art Now

As artists challenge institutions, reflect inconvenient truths, and build communities; the art world is realizing their viability is dependent on artists themselves.

Art and Science Work Best Together for Kristin LeVier

Fusing Two Passions is an Art—And a Science

Kristin LeVier exemplifies being a thriving artist by taking two of her passions and using them both to strengthen each other—and she isn’t the only one.

ROWA Report Breakdown and 100,000 downloads

ROWA Report Breakdown and 100,000 downloads

Laying out in carefully-researched detail the part that artists play in today’s economy, CHF data analysis team Daniel DiGriz and Lily Dulberg sat down to talk details on the latest episode of The Thriving ArtistTM podcast.

Say Goodbye to the Fantasy of Being Discovered

Say Goodbye to the Fantasy of Being Discovered

Think you need the approval of industry gatekeepers to have a thriving art career? Think again. Seize control of your art business today and follow your own unique path to success.

White Supremacy in the Art World (and How to Fight It)

White Supremacy in the Art World (and How to Fight It)

White supremacy is affecting many artists’ abilities to compete in the fine arts world. Here’s how we can combat it from the business side.