A city’s vitality is found in its noisy dialogue—raucous visual confusion and constant aural overload—a conflict of traffic, neon, and rush hour. Tim Saternow paints a moment, with light and shadow, and a calmness begins.
Increase commissions in House Portrait/City Portrait marketing. Expand visibility—with art fair attendance, more self-written and profile articles for trade publications, and submission to greater range of competitions in order to secure awards. Additional visibility: more social media presence, and general-interest (non-trade) publications. Increase profits and rethink archival print sales strategy with new pricing and broader advertising. Increase direct sales to established collectors.
Year 1 Accomplishments
Exhibits: Kobalt Gallery, Provincetown, MA; Façades, July 4-12; Philadelphia Water Color Society, 119th International Exhibition, Philadelphia, PA, Sept-Oct; Jersey City Art Tour, Multifarious Musings, Pershing Field Center, Jersey City, NJ, October; Kobalt Gallery, 2019 Group Summer Exhibit, Provincetown, MA, May-December, 2019; American Watercolor Society, 152nd International Exhibition, Salmagundi Club, NYC, April; American Watercolor Society, 152nd Traveling Exhibition, Salmagundi Club, NYC, May-March.
Bibliography, author: Saternow, Tim, Watercolor Essentials: What’s Your (Focal) Point? Watercolor Artist Magazine, F+W Media, December 2019 & Seeing in Shade of Gray, Watercolor Artist Magazine, Peak Media Properties, February 2019.
Bibliography, subject or review (*) *Jordan, Courtney, Landmark Location: The Flatiron Building Artists Magazine, January 2020. “Tim Saternow: The Gotham Ideal.” *Joshua Rose, Artist Focus: Tim Saternow, Art Collector magazine, August 2019. *Alvin, Rebecca M., Let the Paint Take You There, Provincetown Magazine, July 2019. Edlund, Carolyn, New York City Focus Artsy Shark Featured Artist, May 2019. *Alvin, Rebecca M., In Search of the Real, Provincetown Magazine, June, 2019. Rachel Wolf, SPLASH 20: Creative Compositions Value, North Light Books, F+W Media, Iola, WI, 2019.
Awards 2019: Founders’ Award, Philadelphia Water Color Society, Philadelphia, PA; Artsy Shark Featured Artist, May, 2019; Bryan Memorial Medal, American Watercolor Society, NYC.
Sales: Kobalt Gallery, Provincetown, MA (over $25K in sales); Online Digital Archival Print Sales; print used as set dressing for Lincoln Rhyme: Hunt for the Bone Collector Universal/NBC Television.
Teaching: Art Students League workshops, February & September, 2019; Master Class: Univ. of Arkansas, Fayetteville, March 2019; Master Class: Univ. of Connecticut, March 2019; Truro Center for the Arts, Castle Hill, July 2019; Union Square Studios, October, 2019.
Securing Gallery representation in New York and on the West Coast. Exploring exhibition/marketing partnerships with NYC museums such as the NY Historical Society and the Museum of the City of New York. Explore greater direct sales of original paintings and archival prints. Weighing pros and cons of incorporating business as an LLC. Continuing to increase art fair visibility: booth already secured for Art Expo NYC April 2020. Considering: stART UP Art Fair, San Francisco, April 2021, and Los Angeles, CA and Houston, TX; Art Fair 14C, Jersey City, NJ. February, 2021; Affordable Art Fair, NYC, Sept, 2020.