Instead of taking the cerebral and conceptual approach that’s common in contemporary art, Steven Lester connects with his audience on an emotional and visceral level. His paintings create visual narratives around the widespread popularity of competitive sports.
Pursue relationships with art consultants and corporations in order to secure
commercial contracts and high-profile installations. Establish contractual relationships with at least one high-profile sports organization as its official “artist of record,” producing event- and site-specific paintings.
Cultivate, deepen, and expand relationships with existing commercial clients.
Identify and build relationships with potential buyers and art consultants who are affiliated with sports arenas, stadiums, and venues.
Target teams and professional sports-league organizations with missions that can be complemented by his artwork.
Travel to Tokyo for the 2020 Summer Olympics to stage “live painting” events.
Build relationships with strategic art consultants, corporate commissions, and influencers in niche sports markets.