Art Business Professional

rtPlacer virtual gallery space

Showcase Your Art in Virtual Spaces with ArtPlacer

ArtPlacer is a powerful tool that helps artists achieve proper art layouts in a matter of minutes so that they can showcase their pieces at scale and in different scenes.

Virtualize Your Art Career: Part 1—Carolyn Edlund

Virtualize Your Art Career: Part 1—Carolyn Edlund

Sales Strategy expert Carolyn Edlund discusses how artists can succeed during uncertain times and invites you to The Virtualize Your Art Career™ Conference Oct 19-30. Part I/II.

Carolyn Edlund

Virtualize Your Art Career: Part 2—Carolyn Edlund

“There is no one who can replace you in knowing what you want and telling your story.” Carolyn Edlund on success in tough times, and how the CHF Conference can help. Part II/II

Join us for CHF’s Virtualize Your Career™ Conference from wherever you are

CHF 2020 Virtualize Your Art Career™ Conference for Artists

Do something fun for yourself. CHF’s 2020 Virtualize Your Art CareerTM; Conference for Artists Oct 19-30. 8 sessions of high-impact virtual interactive learning.

Buying artists’ work supports the economy and the imagination.

Why Right Now is The Unexpectedly Perfect Moment to Buy Art

The uncertainty of this moment pushes us to seek inspiration and hope: we must turn to art. Buying art creates economic, emotional, and cultural benefits.

Selling Art in The New Normal: Marketplace, Native Communities, and Virtual Reality

Selling Art in The New Normal: Marketplace, Native Communities, and Virtual Reality

The Virtual Edition of The Santa Fe Indian Market offers an atmosphere of delight and awe at a time when most of us are cooped up in our own worlds of social distance.

Art weighs-in on social justice.

Selling Art for Social Change

When you buy a painting, your contribution shows support for the artist, what the art stands for, and the system under which the art is sold.

A person gazing at the night sky: the possibilities are endless for artists

A World Alive with Possibilities for Artists: SWAIA Virtual Market & Beyond

We’re opening up even richer opportunities for learning and collaboration for visual artists & makers—and the organizations that serve them.

CHF’s art business training is on-target professional development

How Education Begets Inspiration, Even in a Pandemic

When artists are comfortable navigating the market, confidence grows, fostering the internal motivation that drives creativity, and providing a roadmap for a sustainable career.

Virtual art fairs are just like the real thing

Procuring in Pajamas: The Advantages of Virtual Art Fairs

Virtualizing art fairs, including SWAIA, are cost-effective, equitable, and set up artists for success into the future.

Networking on a video call from an artist’s home office

Networking in the Virtualizing Art World: How to Adapt in the Best Way Possible

Word of mouth networking is not disappearing entirely, but artists are discovering that they must be able to do it all—virtually and in-person.

Four Ways to Build Your Art-Business During Uncertain Times

Four Ways to Build Your Art-Business During Uncertain Times

You CAN build a thriving art-business during a pandemic, and it might actually be easier to do so with the increased digital resources at this time.

we shall not be moved by robin holder

Black Lives Matter in the Art & Business Worlds

How does economic inequality stemming from systemic racism play out in the arts ecosystem? The kind of entrepreneurial training we do at CHF is part of the solution.

Ashley Longshore headshot

Build Your Own Future With Or Without The Establishment

“It takes years of putting lots of lines in the water.” Pop artist Ashley Longshore discusses guts, strategy, and other lessons learned as a leading artist-entrepreneur.

Gabriella Market, 2019, courtesy of SWAIA.

Virtual Market, Real Artists, Strong Economic Impact

SWAIA & CHF are working together to showcase hundreds of Native American artists as the Santa Fe Indian Market pivots to virtual this year.

CHF 2019 Annual Report Cover

Unleashing an Economic Powerhouse: CHF’s 2019 Annual Report

CHF’s 2019 Annual Report includes a description of our programs, stats from 2019, and direct commentary by artists on how we moved the needle for them.