Carolyn Edlund, the sales and event director for The Clark Hulings Fund for Visual Artists (CHF), wrote “Standing Out in a Crowded Marketplace” for Artists on Art magazine’s September/October 2018 issue. Barriers to enter the art marketplace have vanished, Edlund acknowledges, and while this makes it easier for artists to sell their work, it also makes it difficult to gain traction in the art world.
The article highlights artists who are navigating these challenges well, including CHF Art-Business Accelerator Fellows Paula Ensign, Aaron Laux, and Donna Lee Nyzio. Edlund presents readers with concrete advice for developing their own successful business plans.
The article is available for Artists on Art subscribers. Subscribe here.