A Conference on "The New Normal" for Creative Professionals

Serious Business: Marketing Your Art in a Flat World – Bette Ridgeway & Sue Roderick

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Sue Roderick - art dealer
Sue Roderick
Bette Ridgeway - Artist
Bette Ridgeway

Being serious about your business as an artist is more than paperwork; it’s also mindset. Bette is a working artist, gallery owner, graphic designer, and author of the best-selling book: Talent is Just the Beginning – An Artists’ Guide to Marketing in the 21st Century. Sue is Vice President for marketing for the Messenger Art Collection, one of the largest, most diverse private collections in the U.S.

Together, Bette and Sue are based in Santa Fe, NM, and run Ridgeway and Roderick Art Services, which provides hands-on career evaluation and marketing to artists, galleries, and collectors. Bette and Sue delve into three key imperatives for the working artist.

Take Your Art Seriously As a Business

  • Hobby vs. Business: What Art Has in Common With Every Other Enterprise
  • The Importance of a Stunning Website to Catch Collectors’ Eyes
  • The Minimum of 20+ Pieces and the Collateral Needed to Break Out

Market Yourself for the Flat World

  • Develop Communities Around Your Art Practice
  • Distinguish Your Appeal in a Global Search Environment

Develop A Mindset for Success

  • “Collectors Are Interested in Who Did It
  • Thriving Requires: Differentiation + Promotion + Multiple Income Sources

For more information on Ridgeway and Roderick Services, visit RandRartServices.com

Art Business Conference

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AvatarDaniel DiGriz
Daniel DiGriz is CHF's Creative Director and Director of Educational Programming. He's a founder at corporate consulting firm Free Agent Source Inc., and Digital Ecologist® at MadPipe which provides creative direction and marketing leadership to multiple firms. His background in Fortune 500 life is in sales and education. Daniel is a corporate storyteller and collector of brand stories who speaks at conferences and hosts podcasts, including The Thriving Artist™ Podcast. His personal website is DiGriz.com.

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