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Virtual Market, Real Artists, Strong Economic Impact

SWAIA & CHF are working together to showcase hundreds of Native American artists as the Santa Fe Indian Market pivots to virtual this year.

SWAIA & the Clark Hulings Fund Create Virtual Indian Market

Santa Fe Indian Market and the Clark Hulings Fund for Visual Artists (CHF) are pleased to announce a significant collaboration aimed at providing opportunities for Native artists to showcase and sell artwork amid the Coronavirus pandemic.

Unleashing an Economic Powerhouse: CHF’s 2019 Annual Report

CHF’s 2019 Annual Report includes a description of our programs, stats from 2019, and direct commentary by artists on how we moved the needle for them.

Lockdown: Artists Double Down on Building Robust Businesses and Self-Help Networks

It’s a timely moment to hear from Cornelia Carey and Carrie Cleveland from CERF+, a leading nonprofit focused on safeguarding artists’ livelihoods nationwide.

An Art World Paradigm Shift—CHF Interviews Dave Geada

Up until now, these technologies have served particular niches or been passed over as curiosities by most us. The pandemic has changed all that.

Remembering Glenna Goodacre

A supporter of CHF, world-class bronze sculptor Glenna Goodacre passed away from natural causes on Monday, April 13th.

Artists in Residence

CHF is keeping pace by increasing our curriculum to meet the demand. Recent articles include Director’s View, Storytelling, and the CARES act.

Reframing Our Creative Livelihood

As the infrastructure of the art industry faces dramatic shifts, it’s a perfect opportunity for artists to reframe their creative livelihood.

How To Tell A Better Story and Be A Better Storyteller

We’re all constantly telling stories, and the choice to get better at it is the choice of whether or not you want to be in control of it.

It’s Time To Use Your Creative Intelligence

We’re in a new reality now. As we rebuild the ways we live and work, the people best positioned to do that are those who “admit” to being creative.

Welcome The Executive Fellows of 2020

Please join us in supporting these five artists and wishing them well as they continue to implement their strategies to take their creative projects to the next level. Stay tuned for updates throughout the year.

These Artists Graduated Training But are Entrepreneurs for Life

“It was a total mind-shift this year. There is a market for what I want to do, and I am selling. There are buyers for the subject matter that I want to paint.”

In the News

Roundup of Art-Business Insights

Art Powers the US Economy

As detailed in this ArtNet piece, a study by the National Endowment for the Arts study shows that the arts contribute a staggering amount to our overall economy---four times more than agricultural sector---and that this growth is even impacting rural communities around the US.

Don’t Be Afraid to Embrace Branding

This New York Times review of the upcoming Frida Kahlo show at the Brooklyn Museum details how the famed Mexican artist lived her brand, consciously shaping her public image to match the messages in her artwork.

Going Around the Gatekeepers to Help Others

Despite her awards and proven sales record, black artist Tiffany Latrice found herself shut out of many art-world opportunities, so she decided to take matters into her own hands. As reported on Huffington Post, she built a support system for herself and other black women artists.

Democratizing Art and Art Criticism

Descending into a NYC subway station with a replica of Michelangelo’s David, art critic Jerry Saltz invites commuters to share their thoughts on the famed sculpture. The responses are more than just humorous---they’re a powerful reminder that art belongs to all of us.

Saltz’s “Rules” for Living a Creative Life

Jerry Saltz, New York magazine’s eminently quotable Pulitzer Prize–winning art critic, offers a great deal of sage (and often amusing advice) for all stages of a visual artist’s career, though we’ll vehemently disagree with his suggestion that they learn to accept poverty.

The Effectiveness of Different Learning Styles

Daniel T. Willingham’s op-ed fans the ongoing debate over different modes of learning and the best formats for specific material. Meanwhile, CHF continues providing learning opportunities in as many formats and styles as possible so that artists can get what they need, no matter what.

Fine Arts Programs Are Failing Their Students

As reported on Artsy.net, a troubling new Bankrate study found that high school dropouts are more employable than students who graduate with fine arts degrees, and those who do manage to secure jobs are averaging lower incomes than students from other degree programs.

Making Sure All Artists Get Counted

This Hyperallergic piece makes an urgent plea for additional research on the challenges facing female artists of color--not because we don’t know that they’re vastly underrepresented but because we won’t combat these disparities effectively until we fully understand the scope of the problem.

The Fine Art of Crafting the Artist Bio

Writing an artist bio seems straight-forward enough, but this Artsy piece tells us that it’s not as easy as one would think. Offering a list of tips, best practices, and what to avoid, it’s all about how best to engage an audience.

An Artist Who’s Forged His Own Unique Path to Success

This fascinating New Yorker profile on Alex Katz reveals an artist who’s built a career out of defying the labels that others have tried to attach to his work. Neither fully a realist nor a Pop artist, Katz has always followed his own muse.

Artists and Equity: A Bigger Piece of the Pie

What would it look like if artists retained a stake in their early work? New research presented in Artsy examines a fractional-ownership model, which offers artists a way to achieve that aim, according to Amy Whitaker, lead researcher on the study and friend of CHF.

Art Buyers & Sellers: Do You Know Who You’re Dealing With?

In an unregulated market, you must always do your due diligence. This Bloomberg article is a cautionary tale of what could happen if you don’t. To avoid becoming a fraud victim, know your middlemen and business partners, and don’t be afraid to ask questions.

Survey Says: Many Artists Struggle to Survive Financially

A survey of 1,016 visual artists confirms what CHF already knows---that many artists are struggling to stay afloat. But the results, summarized on ArtNet, also point to some of the solutions: diversify your income streams and take a hands-on approach to growing your art business.

Ten Out of 11 Ain’t Bad

In this ArtNet piece, renowned critic Jerry Saltz offers artists 11 bits of advice, most of it sound, though we strongly beg to differ on point number five. The only artists who are destined for poverty are the ones who don’t learn how to manage their businesses.

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