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What if one day Starbucks called you for a licensed reproduction for a store wall in your hometown? That’s what happened to artist Tony Abeyta.
Topics covered by Carolyn Edlund included building an email subscriber list, understanding the anatomy of a successful email, building personal email campaigns, and using analytics to measure results and create new strategies.
When an artist is filmed by CIYL, you have a marketing tool that simply never goes away. We’re now teaching artists how to create their own video content.
Whitaker shares insights into evolving branding and advertising strategies: companies are collaborating with artists to put more personality into their marketing to rise above the competition.
“I try to put everything, all of me, into the art.” Melissa Whitaker’s work—even for collaborations with corporate clients—is always her own.
Despite the economic barriers of 2020, CHF virtualized its programming to help artists most impacted by the pandemic to build their art businesses.
My father celebrated work and workers. His 42 hr work week included anything relevant to his art business—from painting, to taking collectors to dinner.
The Clark Hulings Fund for Visual Artists, a leader in art business education, is pleased to launch two innovative opportunities for working artists.
The new rules for business innovation could have been copied from the artist playbook! Artists are experts at leveraging curiosity and adapting to change.
Ecommerce is booming, traditional office culture is fading, and marketing is getting personal and real. Artists, this is a sea change we can get behind.
How do you get over the “cringe factor” in growing and reaching out to your email list? Join us for Thriving Tuesdays™ Tues, Jan 5 at 2 PM EST on FB Live. Carolyn Edlund presents: “Build & Grow Your Email List.”
In the News
Roundup of Art-Business Insights
Art Powers the US Economy
As detailed in this ArtNet piece, a study by the National Endowment for the Arts study shows that the arts contribute a staggering amount to our overall economy---four times more than agricultural sector---and that this growth is even impacting rural communities around the US.
Don’t Be Afraid to Embrace Branding
This New York Times review of the upcoming Frida Kahlo show at the Brooklyn Museum details how the famed Mexican artist lived her brand, consciously shaping her public image to match the messages in her artwork.
Going Around the Gatekeepers to Help Others
Despite her awards and proven sales record, black artist Tiffany Latrice found herself shut out of many art-world opportunities, so she decided to take matters into her own hands. As reported on Huffington Post, she built a support system for herself and other black women artists.
Democratizing Art and Art Criticism
Descending into a NYC subway station with a replica of Michelangelo’s David, art critic Jerry Saltz invites commuters to share their thoughts on the famed sculpture. The responses are more than just humorous---they’re a powerful reminder that art belongs to all of us.
Saltz’s “Rules” for Living a Creative Life
Jerry Saltz, New York magazine’s eminently quotable Pulitzer Prize–winning art critic, offers a great deal of sage (and often amusing advice) for all stages of a visual artist’s career, though we’ll vehemently disagree with his suggestion that they learn to accept poverty.
The Effectiveness of Different Learning Styles
Daniel T. Willingham’s op-ed fans the ongoing debate over different modes of learning and the best formats for specific material. Meanwhile, CHF continues providing learning opportunities in as many formats and styles as possible so that artists can get what they need, no matter what.
Fine Arts Programs Are Failing Their Students
As reported on Artsy.net, a troubling new Bankrate study found that high school dropouts are more employable than students who graduate with fine arts degrees, and those who do manage to secure jobs are averaging lower incomes than students from other degree programs.
Making Sure All Artists Get Counted
This Hyperallergic piece makes an urgent plea for additional research on the challenges facing female artists of color--not because we don’t know that they’re vastly underrepresented but because we won’t combat these disparities effectively until we fully understand the scope of the problem.
The Fine Art of Crafting the Artist Bio
Writing an artist bio seems straight-forward enough, but this Artsy piece tells us that it’s not as easy as one would think. Offering a list of tips, best practices, and what to avoid, it’s all about how best to engage an audience.
An Artist Who’s Forged His Own Unique Path to Success
This fascinating New Yorker profile on Alex Katz reveals an artist who’s built a career out of defying the labels that others have tried to attach to his work. Neither fully a realist nor a Pop artist, Katz has always followed his own muse.
Artists and Equity: A Bigger Piece of the Pie
Art Buyers & Sellers: Do You Know Who You’re Dealing With?
In an unregulated market, you must always do your due diligence. This Bloomberg article is a cautionary tale of what could happen if you don’t. To avoid becoming a fraud victim, know your middlemen and business partners, and don’t be afraid to ask questions.
Survey Says: Many Artists Struggle to Survive Financially
A survey of 1,016 visual artists confirms what CHF already knows---that many artists are struggling to stay afloat. But the results, summarized on ArtNet, also point to some of the solutions: diversify your income streams and take a hands-on approach to growing your art business.
Ten Out of 11 Ain’t Bad
In this ArtNet piece, renowned critic Jerry Saltz offers artists 11 bits of advice, most of it sound, though we strongly beg to differ on point number five. The only artists who are destined for poverty are the ones who don’t learn how to manage their businesses.