- Director's Views
- Expert Columns
- Guest Viewpoints
- News & Announcements
- How-to Videos
- Press Releases
- Spotlight On
You’ll tinker with and refine your brand story until you die or get rich, whichever comes first. First, talk about why you’re doing what you’re doing.
Find out why CHF’s mission to empower artists is up to speed with the pace of emerging technologies.
The CHF Annual Report provides insights into the lasting impact of our programs. It tracks our success through statistics and features feedback from artists and industry stakeholders. CHF delivered programming and consulting to ensure profitability for organizations and individuals, allowing them to thrive in the pandemic and beyond.
CHF has a standing connection to NDN World. Learn how CHF can help you digitize and be #futureready today.
There are so many resources available. We make it easy by providing summarized versions of content every artpreneur needs to grow their business and reach their goals.
There are so many resources available. We want to make it easy by providing summarized versions of content every artpreneur needs to keep front and center.
A website is a sales tool: part sales collateral, part sales fulfillment engine. There’s no one-size-fits-all. It’s specific to your art business.
Confidence is Key. Three pieces provide insights into why confidence is key: providing inspiration, expertise, and advice from our Fellows.
What is an Artpreneur? Three pieces provide insights into what an artpreneur is, give some inspiration, and showcase advice that could come straight from Clark Hulings’ playbook.
Writer James D. Balestrieri: “An artist really shouldn’t care about being in the canon. They should do what they do, which is what Clark Hulings did: work at their work.”
Community Matters. Clark Hulings understood the value of connecting with his peers. Here some words you might have missed. Inspiration, motivation, and a path to connect with your community.
In the News
Roundup of Art-Business Insights
Art Powers the US Economy
As detailed in this ArtNet piece, a study by the National Endowment for the Arts study shows that the arts contribute a staggering amount to our overall economy---four times more than agricultural sector---and that this growth is even impacting rural communities around the US.
Don’t Be Afraid to Embrace Branding
This New York Times review of the upcoming Frida Kahlo show at the Brooklyn Museum details how the famed Mexican artist lived her brand, consciously shaping her public image to match the messages in her artwork.
Going Around the Gatekeepers to Help Others
Despite her awards and proven sales record, black artist Tiffany Latrice found herself shut out of many art-world opportunities, so she decided to take matters into her own hands. As reported on Huffington Post, she built a support system for herself and other black women artists.
Democratizing Art and Art Criticism
Descending into a NYC subway station with a replica of Michelangelo’s David, art critic Jerry Saltz invites commuters to share their thoughts on the famed sculpture. The responses are more than just humorous---they’re a powerful reminder that art belongs to all of us.
Saltz’s “Rules” for Living a Creative Life
Jerry Saltz, New York magazine’s eminently quotable Pulitzer Prize–winning art critic, offers a great deal of sage (and often amusing advice) for all stages of a visual artist’s career, though we’ll vehemently disagree with his suggestion that they learn to accept poverty.
The Effectiveness of Different Learning Styles
Daniel T. Willingham’s op-ed fans the ongoing debate over different modes of learning and the best formats for specific material. Meanwhile, CHF continues providing learning opportunities in as many formats and styles as possible so that artists can get what they need, no matter what.
Fine Arts Programs Are Failing Their Students
As reported on Artsy.net, a troubling new Bankrate study found that high school dropouts are more employable than students who graduate with fine arts degrees, and those who do manage to secure jobs are averaging lower incomes than students from other degree programs.
Making Sure All Artists Get Counted
This Hyperallergic piece makes an urgent plea for additional research on the challenges facing female artists of color--not because we don’t know that they’re vastly underrepresented but because we won’t combat these disparities effectively until we fully understand the scope of the problem.
The Fine Art of Crafting the Artist Bio
Writing an artist bio seems straight-forward enough, but this Artsy piece tells us that it’s not as easy as one would think. Offering a list of tips, best practices, and what to avoid, it’s all about how best to engage an audience.
An Artist Who’s Forged His Own Unique Path to Success
This fascinating New Yorker profile on Alex Katz reveals an artist who’s built a career out of defying the labels that others have tried to attach to his work. Neither fully a realist nor a Pop artist, Katz has always followed his own muse.
Artists and Equity: A Bigger Piece of the Pie
Art Buyers & Sellers: Do You Know Who You’re Dealing With?
In an unregulated market, you must always do your due diligence. This Bloomberg article is a cautionary tale of what could happen if you don’t. To avoid becoming a fraud victim, know your middlemen and business partners, and don’t be afraid to ask questions.
Survey Says: Many Artists Struggle to Survive Financially
A survey of 1,016 visual artists confirms what CHF already knows---that many artists are struggling to stay afloat. But the results, summarized on ArtNet, also point to some of the solutions: diversify your income streams and take a hands-on approach to growing your art business.
Ten Out of 11 Ain’t Bad
In this ArtNet piece, renowned critic Jerry Saltz offers artists 11 bits of advice, most of it sound, though we strongly beg to differ on point number five. The only artists who are destined for poverty are the ones who don’t learn how to manage their businesses.