- How do you do effective storytelling in Instagram—so you’re consistent but don’t run out of material?
- What are some models of effective Instagram accounts you can follow that aren’t just more (bare) photos of art?
- How can you do more effective shoutouts to extend your Instagram network?
- What demographics can you reach on Instagram, and are they people who can or will ACTUALLY buy your art?
- What price points are most effective for Instagram art sales?
- How do you grow your Instagram sales if you’re represented by a gallery?
- How does it actually WORK? Is there a template for being successful on Instagram?
- What is the best way to interact with buyers on Instagram?
- How much work is involved?
- How do you avoid fraudulent purchases?
What works about the new normal?
As someone committed to CHF, you’re at the vanguard of a fast-moving arts community. We’re all in the middle of virtualizing. Everyone has gone from pandemic panic, to Zoom fatigue, and back. But as we roll out our yoga mats to stretch online, meet our friends for happy hour on Skype, or book a video consult with our doctors, we’re starting to realize this is a world alive with possibilities. Suddenly, geography is not a barrier. The virtual world is a powerful tool that will serve us long-term, and it’s not going anywhere.We’re excited about the enhanced possibilities for connection. We’re opening up even richer opportunities for learning and collaboration for visual artists & makers—and the organizations that serve them. CHF is co-producing the Virtual Santa Fe Indian Market with SWAIA and partnering with Artspan to produce artists’ websites. CHF is offering cutting-edge art-business training to hundreds of Native American artists. This is a groundbreaking collaboration with the best possible partners, and we launched August 1st. Our Digital Campus just got a huge upgrade: it’s a lighter, faster, more powerful experience with a continually growing library of courses in nine curriculum areas. It’s still free to register for your first nine courses and access the shiny new online community, and full access is still less than a Netflix subscription. Stay tuned: we’ll be telling you even more... We’re proud to preview our October conference: Virtualize Your Career TM—Thriving in the New Normal: an 8-session series for working artists focusing on Career Blueprint, Sales Strategy, Brand Narrative, and Peer Networking. Supported by data on artists' career needs, aspirations, and capabilities, with a proven track record of success, this conference is bound to change lives, boost local economies, and positively represent our partners. The current class of Executive Fellows in our Art-Business Accelerator is getting 1:1 consulting on an ongoing, virtual basis and actively moving forward. Robin Holder recently shared her powerful, civil-rights focused work to accompany two CHF articles. Steven Lester was just featured in the United States Sports Academy article about his Jesse Owens “Race Against Hate” painting in his Olympic Spirit series. It’s essential that artists build professional networks with one another and with gallerists and collectors—so expanding the virtual space and offering even more possibilities for meaningful connections is a natural next step. Our new Facebook platform for The Thriving Art Exchange is set up to meet the growing demand!
Turn Working Artists into Thriving Artists
The CHF Art-Business Accelerator Program is an intensive and interactive business-education program for working artists. Fellows plan pivotal business projects, produce an Investment-Grade Proposal, and acquire a business skill set that's designed to serve them throughout their careers.
CHF partners with art and business organizations that have a strong presence in a geographic area to bring face-to-face entrepreneurial learning to working artists where and when they need it most. The result is a growing network of partners and resources that ensures widespread reach for crucial labs, workshops, and training.
Like sticks in a bundle, artists are stronger together. The Artist Federation is a growing professional peer network of visual artists that's managed by artists. Individual chapters engage in skill and referral exchanges, joint entrepreneurial learning, and organization to achieve and maintain centrality in their industry.
Executive Fellows in the Art-Business Accelerator
Gregg paints trains and cars with historic significance. It's not just a love for things that move; Gregg sees the incredible draw of these subjects as entry points for collectors who might otherwise be alienated by the tiles and splatters of post-modern aesthetics. There's a whole world of would-be fine art lovers and aesthetes for whom physical objects tied to place and time are a door. [profile]
Willy Bo Richardson
Willy puts art in commercial spaces. But how many times do people walk by a framed painting, barely looking? By contrast, how often do people sit in a busy lobby to study art on a pedestal? Willy deletes the distractions–not of the space, but of the trappings of 'artness'. By implanting fine art as fabrics, he produces the full effect and experience of fine art emerging from the space itself, sans the stiff presentation. [profile]
Nadia uses what's in front of her and teaches others to do the same. Her work is aimed at hospitality and commercial spaces that are interested in local themes (what's in front of you) and art that utilizes locally sourced materials. This is part of Nadia's theorum that the world's success depends on working together and that depends on working first with who and what you see. [profile]
Kristin uses the detailed research methods of a molecular biologist to produce wood and metal sculptures that are vastly detailed but elegantly simple, and which connect us to the extraordinary, strange beauty of the natural world. [profile]
Belgin combines ancient aesthetics with high tech tools & processes to address a core issue–what kind of future we want. As cycles of innovation accelerate, we rapidly replace past achievements but, in the process, risk increasing alienation from the civilizations from which we've emerged and polarization toward each other. Just watch the news. [profile]
Blake exposes the absolute uniqueness of seemingly identical things, so we will care about them. We don't fight hard enough to save things we regard as mere forms or perceive as simply "one of" something. Blake uses layers to unmask otherwise hidden particularities in living things–debunking the notion that every sunflower, cornfield, or monarch butterfly is interchangeable. [profile]
Columns, Podcasts, Views & Spotlights-On
Fill the World With Art By Making Artists Thrive
A Wider Audience By Sponsoring Art Events and Broadcast Learning
CHF has multiple opportunities and sponsorship packages that include sponsoring local and regional events, broadcast learning episodes, digital learning content, and Fellowships.
Energize Your Constituency Through Learning Communities and Content
CHF works with organizations, agencies, and firms to create learning communities, hybrid educational programs, licensed content, and virtual and live events, with data-demonstrated effectiveness and expertise.
Fund the Arts and Economic Change with Demonstrable Philanthropic ROI
CHF facilitates tax-free avenues of philanthropy for funding the arts and creating economic change through the entrepreneurship of working artists. Fill the world with thriving, self-sustaining visual artists who beautify our culture.
Transforming Artists' Careers
2018 Artist Impact Data
CHF Art-Business Accelerator Program
0%Increased Their Total Art Income
0%View Their Art as Their Primary Income Source
0%Increased Their Prices or Profit Margins
Source: CHF 2018 Annual Report
These Results Depend on Your Gift
Working artists already have a job. They aren't looking for a handout. But to become self-sustaining, thriving artists that fill the world with art and fortify our economy with lifelong careers, they need BUSINESS training. YOU can ensure a dozen businesses thrive.
Why Clark Hulings
The Quintessential Artist-Entrepreneur
The keys to Hulings’ success form a template for how a working artist thrives. The ingredients were the integrity of his craft, the brilliance of personal vision, his refusal to compromise on the essentials, and an unwavering understanding of the fact that, as a professional artist, he was running a business.
CHF’s educational programs utilize the very practice areas that were key to Hulings’ success, including Sales Strategy, Financial Competence, Marketing from the Brand Narrative, Technology, and Peer Networks.
For insight into the ingredients of Hulings' success as a working artist, and for stories—from how he took on the unjust taxation of artists, and how he negotiated a vendor relationship with galleries, to how he got an interfering creative director removed from a project—dig deeper into the Example of Clark Hulings or the Career Blueprint Of Clark Hulings.