Join Carolyn Edlund for Thriving TuesdaysTM March 2nd 2PM EST on Facebook Live

Art-Business Training for Visual Artists

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Equipping Visual Artists to be Self-Sustaining Entrepreneurs

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Celebrating Email Mastermind Success

We’re happy to report the success of our recent Email Mastermind Series, led by our very own Sales & Events Director Carolyn Edlund! The series took place over the course of three weeks and met live on Zoom, and taught participating artists how to use email marketing to communicate with potential buyers and increase sales of their work. Topics covered by the series included building an email subscriber list, understanding the anatomy of a successful email, building personal email campaigns, and using analytics to measure results and create new strategies, among others. Mastermind artists participated in an interactive discussion and received personalized feedback and critique throughout the process. Recordings from all Mastermind sessions are accessible through the CHF Digital Campus, and can be reviewed by the participants—and anyone who’d like to register as an Entrepreneur on CHF’s Digital Campus—at any time. Carolyn discussed her vision for the course: “My goal in running this Mastermind was to increase the confidence level of our participants so that they could get up and running with their own email campaigns immediately. It’s important for the artist to simply begin with regular communication, and hone their approach as they get response and feedback. During one session, I asked how many artists on the call had ever made a sale as a result of sending out emails, and almost everyone raised their hand. That’s reason enough right there to begin this invaluable business practice.” But don’t just take it from us, hear about some of the experiences of our participating artists!

Artist Valerie Wiebe, owner of Wiebe Works, said, “It was wonderful Carolyn. Thanks so much. Your heart for encouraging and assisting artists was very evident.”

Sean Kane, painter of baseball-themed artworks created on classic baseball gloves for fans, players, and MLB teams, said, “Carolyn shared solid info, feedback, and actionable steps with this course—definitely glad I participated and know it has already made an impact. Can't wait to implement more of the takeaways and see what results. Thanks for sharing your expertise!”

Cheryl Wilson Smith, a glass sculptor, said, "Thank you so much. I learned more in the first class than I have ever learned—you are a fantastic teacher! In your class I was shown actual ways to improve and create my mailing list that I haven’t found in any other classes. It was very thorough...thank you!"

We’re looking forward to the growth we are sure to see from all participating artists, who are now equipped with the tangible email marketing skills needed to elevate their businesses, personal brands, and sales to the next level. Now more than ever, when times are tough, artists have the opportunity to step forward as leaders of society, using their creativity and their art for conversation, healing, and innovation. But, artists can only be those kinds of leaders when they have a thriving business behind them. CHF’s training programs, like our Email Mastermind Series, can help them do just that.
A little girl in a tutu jumps into a colorful puddle

The Thriving Artist™ podcast is now on Amazon & Audible!

A little girl in a tutu jumps into a colorful puddle
Jump into Art, by Melissa Whitaker
The most recent episode of The Thriving ArtistTM podcast is now up! In this episode—“Stock Art Can Go to Hell—Corporate Art Without Compromise”—CHF’s Daniel DiGriz talks with featured artist and illustrator Melissa Whitaker, who works full-time to help companies expand their branding and storytelling through art. Whitaker shares insights into evolving branding and advertising strategies, namely that companies are adapting and putting more personality into their marketing to rise above the competition. When companies work with artists, they create a personal touch and aspect of detail that stock images simply cannot. In a rapidly virtualizing world and in a time when traditional socialization has significantly slowed, companies must create closer connections with their consumers through their marketing—commissioned art enables them to do so. Blending the boundaries between fine and commercial art, Whitaker unites her own personal artistic style into her client’s overall vision and message to create personalized, one-of-a-kind branding. The Thriving ArtistTM podcast can be streamed on iTunes, Spotify, TuneIn, Apple Podcasts, iHeartRadio, and nearly every other audio programming platform. We’re proud to welcome Amazon and Audible to the mix—listen “on the go” from the Audible App or ask any Amazon personal assistant device. Listen, subscribe, and review your favorite episodes!
Thriving in 2020 and Beyond

Thriving in 2020 And Beyond

What a year! Despite the economic barriers of 2020, CHF virtualized its programming to help artists most impacted by the pandemic to build their art businesses and bring economic security to their families and communities.
Artists featured in this video: Sage Mountainflower Steven Lester Ira Lujan Terri Albanese Dominique Toya Calandra Cook Brent Greenwood Alex McAdams, Producer Rachan Chindarsi, Editor
Build & Grow Your Email List on Thriving Tuesdays™

Build & Grow Your Email List on Thriving Tuesdays™

Do artists really need to do email marketing? It might sound like pulling teeth, but actually, email is the most effective way to communicate with customers and prospects who will become your all-important collectors. Emails convert more than any other method to sales and income—and that matters, right? You might think social media is king, and we should all be sharing on those platforms. But what do Facebook, LinkedIn, Twitter and the others do when they want to talk to you? They send an email! Yes, even these major social media players know the essential nature of email and why it works. They use it—and so should you. So—we know it is a must. But how do you build a list of people who actually want to hear from you? How can you get over the “cringe factor” when building and reaching out to your list? That’s the subject of our upcoming Facebook Live broadcast “List-Building for Artists: Build and Grow Your Email ListJanuary 5th, 2020 at 2:00 PM Eastern. CHF Sales & Events Director Carolyn Edlund (who makes her living off her list) will share her insights and best tips for painlessly building a list of people who care about what you do and want to hear from you. Here’s a breakdown of topics that will be covered in this not-be-be-missed session:
  • Email marketing matters: here's why
  • Your email list is your greatest business asset
  • Staying legal
  • Email service providers, and why you need them
  • 10 ways to build your list
  • Email list segmentation
  • What about unsubscribes?
  • How to use your email list effectively
WHEN: Tuesday, January 5th at 2:00 PM Eastern (Stay tuned for more! Thriving TuesdaysTM series continues on the first Tuesday of each month!) COST: FREE OPEN: To anyone interested in growing their career as a working artist or creative professional. RSVP: on the Facebook Event, add it to your schedule, take note of the time zone difference, and follow: so you’ll receive notice of future events. To be doubly sure, sign up for our email list. Bring your questions when you join us at this session, and learn all you need to know to get started growing an email list and your business in 2021. Join us!

Our Programs

Turn Working Artists into Thriving Artists

Art-Business Fellowships

Art-Business Fellowships

Art-Business Fellowships

The CHF Art-Business Accelerator Program is an intensive and interactive business-education program for working artists. Fellows plan pivotal business projects, produce an Investment-Grade Proposal, and acquire a business skill set that's designed to serve them throughout their careers.

Art-Business Summit

Boots-on-the-Ground Education

Boots-on-the-Ground Education

CHF partners with art and business organizations that have a strong presence in a geographic area to bring face-to-face entrepreneurial learning to working artists where and when they need it most. The result is a growing network of partners and resources that ensures widespread reach for crucial labs, workshops, and training.

Digital Learning Portal

Self-Directed Digital Learning

Self-Directed Digital Learning

CHF's Digital Learning Portal provides education in formats that working artists already consume. Portable podcasts, expert columns, and how-to videos are here. More detailed and structured Accelerator learning modules are available by registration.

Learning Communities

Learning Communities

Learning Communities

Like sticks in a bundle, artists are stronger together. The Artist Federation is a growing professional peer network of visual artists that's managed by artists. Individual chapters engage in skill and referral exchanges, joint entrepreneurial learning, and organization to achieve and maintain centrality in their industry.

Featured Profiles

Executive Fellows in the Art-Business Accelerator

Gregg Chadwick
Executive Fellow

Gregg paints trains and cars with historic significance. It's not just a love for things that move; Gregg sees the incredible draw of these subjects as entry points for collectors who might otherwise be alienated by the tiles and splatters of post-modern aesthetics. There's a whole world of would-be fine art lovers and aesthetes for whom physical objects tied to place and time are a door. [profile]

Willy Bo Richardson
Executive Fellow

Willy puts art in commercial spaces. But how many times do people walk by a framed painting, barely looking? By contrast, how often do people sit in a busy lobby to study art on a pedestal? Willy deletes the distractions–not of the space, but of the trappings of 'artness'. By implanting fine art as fabrics, he produces the full effect and experience of fine art emerging from the space itself, sans the stiff presentation. [profile]

Nadia Fairlamb
Executive Fellow

Nadia uses what's in front of her and teaches others to do the same. Her work is aimed at hospitality and commercial spaces that are interested in local themes (what's in front of you) and art that utilizes locally sourced materials. This is part of Nadia's theorum that the world's success depends on working together and that depends on working first with who and what you see. [profile]

Kristin LeVier
Executive Fellow

Kristin uses the detailed research methods of a molecular biologist to produce wood and metal sculptures that are vastly detailed but elegantly simple, and which connect us to the extraordinary, strange beauty of the natural world. [profile]

Belgin Yucelen
Executive Fellow

Belgin combines ancient aesthetics with high tech tools & processes to address a core issue–what kind of future we want. As cycles of innovation accelerate, we rapidly replace past achievements but, in the process, risk increasing alienation from the civilizations from which we've emerged and polarization toward each other. Just watch the news. [profile]

Blake Conroy
Executive Fellow

Blake exposes the absolute uniqueness of seemingly identical things, so we will care about them. We don't fight hard enough to save things we regard as mere forms or perceive as simply "one of" something. Blake uses layers to unmask otherwise hidden particularities in living things–debunking the notion that every sunflower, cornfield, or monarch butterfly is interchangeable. [profile]

Featured Insights

Columns, Podcasts, Views & Spotlights-On

Get Involved

Fill the World With Art By Making Artists Thrive


A Wider Audience By Sponsoring Art Events and Broadcast Learning


CHF has multiple opportunities and sponsorship packages that include sponsoring local and regional events, broadcast learning episodes, digital learning content, and Fellowships.

Learning Partnerships

Energize Your Constituency Through Learning Communities and Content

Learning Partnerships

CHF works with organizations, agencies, and firms to create learning communities, hybrid educational programs, licensed content, and virtual and live events, with data-demonstrated effectiveness and expertise.

Social Mission

Collaborate With CHF to More Fully Serve Your Constituency

Social Mission

CHF extends organizations' existing social mission and enables firms to fulfill corporate social responsibility through meaningful programs that concentrate on the arts and entrepreneurship.

Philanthropic Giving

Fund the Arts and Economic Change with Demonstrable Philanthropic ROI

Philanthropic Giving

CHF facilitates tax-free avenues of philanthropy for funding the arts and creating economic change through the entrepreneurship of working artists. Fill the world with thriving, self-sustaining visual artists who beautify our culture. 

CHF's Impact

Transforming Artists' Careers

Gregg Chadwick - Painter

"I have more confidence as an artist and my sales have increased dramatically this quarter."

- Gregg Chadwick
2018 Executive Fellow
Nadia Fairlamb headshot

"My sales have significantly improved because of all of the work I have done with CHF."

- Nadia Fairlamb
2018 Executive Fellow
Kristin LeVier headshot

"I had more sales in the past two months than in all of last year. I am so grateful to be part of this."

- Kristin LeVier
2018 Executive Fellow

2018 Artist Impact Data

CHF Art-Business Accelerator Program


Increased Their Total Art Income


View Their Art as Their Primary Income Source


Increased Their Prices or Profit Margins

Source: CHF 2018 Annual Report

These Results Depend on Your Gift

Working artists already have a job. They aren't looking for a handout. But to become self-sustaining, thriving artists that fill the world with art and fortify our economy with lifelong careers, they need BUSINESS training. YOU can ensure a dozen businesses thrive.

Tune in to The Thriving ArtistTM podcast.

Artists, collectors, & art-industry experts address topics impacting the careers of working artists.

Listen on Your Favorite Device

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Why Clark Hulings

The Quintessential Artist-Entrepreneur

Clark Hulings - Master Painter

The keys to Hulings’ success form a template for how a working artist thrives. The ingredients were the integrity of his craft, the brilliance of personal vision, his refusal to compromise on the essentials, and an unwavering understanding of the fact that, as a professional artist, he was running a business.

Practice Areas

CHF’s educational programs utilize the very practice areas that were key to Hulings’ success, including Sales Strategy, Financial Competence, Marketing from the Brand Narrative, Technology, and Peer Networks.

See Examples

The Examples

For insight into the ingredients of Hulings' success as a working artist, and for stories—from how he took on the unjust taxation of artists, and how he negotiated a vendor relationship with galleries, to how he got an interfering creative director removed from a project—dig deeper into the Example of Clark Hulings or the Career Blueprint Of Clark Hulings.