Written

Santa Fe party - Fellow art

CHF Continues to Boost Accelerator Fellows Through Our First Group Show

Not only does CHF help artists develop potent sales strategies, but now we are actually selling some of their pieces ourselves. On August 20th, we kicked off our first-ever group …

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Writing down ideas in notebooks

Writing, Pitching, and Talking from the Middle

Your writing sucks. Your sales pitch is bland. And your speech, presentation, or workshop is underwhelming. Got your attention? My work in all of these categories has suffered the same …

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Taylor's Creek by Donna Lee Nyzio

First-Ever Group Art Show Featuring CHF’s Fellows

Works available online! CHF debuted the first-ever group exhibition featuring pieces by our Art-Business Accelerator Fellows. The virtual show, which had its in-person opening in Santa Fe in late August, encompasses …

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Brand Story Feature

How Your Brand Story Translates to Sales

Do people “like” your art on Instagram but never buy a single one of your pieces? CHF’s Marketing Director Daniel DiGriz pinpoints the weak spots in the sales strategy and …

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Caroll Michels headshot

Caroll Michels

Caroll Michels is an artist-advocate and the author of the book How to Survive and Prosper as an Artist: Selling Yourself without Selling Your Soul. The New York Times says …

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woman holding pen over collage

Passion or Profit? Choose Both

Before you started your business, you only needed to be good at creating art. But as soon as you decide to take the next step and earn a living from …

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Learning Portal Roadmap

CHF Highlighted in Forbes for Our Agile Approach to Projects

In his latest column for Forbes, CHF’s Education and Marketing Director Daniel DiGriz extols the virtues of agile projects—a method of achieving goals that allows businesses to be nimble and adapt to the …

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One of Afghanistan’s Bamiyan Buddhas

Art Lights the Way

Art is pure. It is incandescent—the light with which we find our way through this dirty, often disheartening world. Our job on this planet is to uphold and expand the …

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Art Storytelling Daniel 2

Move Past Gimmicks to an Authentic Brand Story

How do you develop a story about your artwork, and communicate that story to the public? CHF’s Marketing Director Daniel DiGriz shares storytelling tools that will strengthen your brand and, …

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Clark Hulings - Master Painter

The Example of Clark Hulings – Build an Art Career You Love

Clark Hulings wanted to do specific things with his visual art. To succeed, he knew he had to be commercially successful, but that he couldn’t let others determine the shape of his career. It was on him to make his own blueprint for what he wanted.

John R Math headshot

Effectively Market Your Work Online

John Math is a marketing expert who owns and operates the Light Space & Time Online Art Gallery, which conducts online art competitions and exhibitions for artists. In this Q&A, …

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Daniel DiGriz talking at 2018 Dallas Art-Business Summit

In Dallas: Another Successful CHF Art-Business Summit

We thank the Dallas arts community for making CHF’s latest Art-Business Summit a huge success. From the kickoff Art-Business Congress at Turner House on Friday, September 7th, to the weekend-long workshops at …

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Dali free use image

Develop Your Core Brand Story

What does your art say to the public? Do you have a strong message that utilizes story structure to clearly convey why your work is important, and why people must …

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Jenny Darroch headshot

Make a Bold Statement – May 2018 newsletter

Maximize Your Audience Reach Marketing, sales, and general business management can be daunting at any stage of your career. Few working artists have a team behind them to figure it …

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Artist Storytelling - Image by Stefan Keller

Nail Your Art Story: A Case For Putting Artist Statements in Story Format

Art with a story will consistently outsell art with no story. An art-story has three characters: the art, the artist, and the world. But how does that work, and how do we BUILD a story around our art practice?

Resource Helped Business Featured Image

What Media Resource Has Helped Your Business?

There’s a lot of advice out there about how to improve your business, which can make it hard to know where to look for impactful content. In a recent CHF …

What Media Resource Has Helped Your Business? Read More »

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