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Expert Columns

Digestible Insights From Artists and Business Experts

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Office Hours for Artist Entrepreneurs

First come, first served. Bring your questions, issues, trials, and barriers to overcome. It’s Office Hours for working artists! One of the features of CHF’s Art-Business Accelerator and Digital Learning …

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eBay and The Ingredients of a Successful Artrepreneur

  The problem with only telling artist stories is that we look for the trick, like the proverbial man behind the curtain, as in The Wizard of Oz. As long …

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Writing, Pitching, and Talking from the Middle

Your writing sucks. Your sales pitch is bland. And your speech, presentation, or workshop is underwhelming. Got your attention? My work in all of these categories has suffered the same …

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How Your Brand Story Translates to Sales

Do people “like” your art on Instagram but never buy a single one of your pieces? CHF’s Marketing Director Daniel DiGriz pinpoints the weak spots in the sales strategy and …

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Passion or Profit? Choose Both

Before you started your business, you only needed to be good at creating art. But as soon as you decide to take the next step and earn a living from …

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Move Past Gimmicks to an Authentic Brand Story

How do you develop a story about your artwork, and communicate that story to the public? CHF’s Marketing Director Daniel DiGriz shares storytelling tools that will strengthen your brand and, …

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The Example of Clark Hulings – Build an Art Career You Love

Clark Hulings wanted to do specific things with his visual art. To succeed, he knew he had to be commercially successful, but that he couldn’t let others determine the shape of his career. It was on him to make his own blueprint for what he wanted.

Effectively Market Your Work Online

John Math is a marketing expert who owns and operates the Light Space & Time Online Art Gallery, which conducts online art competitions and exhibitions for artists. In this Q&A, …

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Develop Your Core Brand Story

What does your art say to the public? Do you have a strong message that utilizes story structure to clearly convey why your work is important, and why people must …

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Nail Your Art Story: A Case For Putting Artist Statements in Story Format

Art with a story will consistently outsell art with no story. An art-story has three characters: the art, the artist, and the world. But how does that work, and how do we BUILD a story around our art practice?

The Gallery Model is Changing – Here’s How Artists Benefit

Albuquerque-based gallery owner Nancy Zastudil emailed with CHF about the changes contemporary galleries are undergoing. Here, she explains the shifting face of gallery representation, how these changes empower artists, and …

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Five Tips for Pricing Your Work

Pi Luna is a Santa Fe-based financial coach who teaches workshops for creative business owners, and works with artists to figure out the most effective pricing strategies to build their businesses. Here, …

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