Digestible Insights From Artists and Business Experts
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Do people “like” your art on Instagram but never buy a single one of your pieces? CHF’s Marketing Director Daniel DiGriz pinpoints the weak spots in the sales strategy and …
How do you develop a story about your artwork, and communicate that story to the public? CHF’s Marketing Director Daniel DiGriz shares storytelling tools that will strengthen your brand and, …
Clark Hulings wanted to do specific things with his visual art. To succeed, he knew he had to be commercially successful, but that he couldn’t let others determine the shape of his career. It was on him to make his own blueprint for what he wanted.
Art with a story will consistently outsell art with no story. An art-story has three characters: the art, the artist, and the world. But how does that work, and how do we BUILD a story around our art practice?
Albuquerque-based gallery owner Nancy Zastudil emailed with CHF about the changes contemporary galleries are undergoing. Here, she explains the shifting face of gallery representation, how these changes empower artists, and …
It’s the night before the grant application is due and you’re feeling hopeful and confident. You followed the instructions to the letter. You enlisted a colleague to read and critique …
You hear this phrase, “the art of the sales letter” and it sounds like there’s a magic formula, or that it can only be done by a guru. And yet, …
Janet Culbertson is an award-winning eco artist who has been making art for over five decades. In this conversation with Jennifer Orbom, Janet discusses marketing ‘difficult’ art, her business’ evolution, …