Expert Articles on Table

Expert Columns

Columns

Digestible Insights From Artists and Business Experts

All
  • All
  • Brand Story & Marketing
  • Career Blueprint
  • Financial
  • Legal & Logistics
  • Peer Networks
  • Pivotal Projects
  • Sales Conversations
  • Sales Strategy
  • Technology

Horrifying Artist About Pages (Just in Time for Halloween)

To wake the artist from the dead of tedious facts that tell us nothing about his or her art, I suggest weaving in a bit of story.

Read This Column about Horrifying Artist About Pages (Just in Time for Halloween)

Anyone Can Build an Art Business: Raw Talent vs. Hard Work

You’ll tinker with and refine your brand story until you die or get rich, whichever comes first. First, talk about why you’re doing what you’re doing.

Read This Column about Anyone Can Build an Art Business: Raw Talent vs. Hard Work

How Does Your Artist Website Stack Up?

A website is a sales tool: part sales collateral, part sales fulfillment engine. There’s no one-size-fits-all. It’s specific to your art business.

Read This Column about How Does Your Artist Website Stack Up?

Proactive Security: Best Practices for Counteracting Phishing

Facing the challenge of online fraud ideally involves increasing awareness of phishing and of best practices for counteracting it.

Read This Column about Proactive Security: Best Practices for Counteracting Phishing

Democratizing Art Marketing: The Upcoming Tsunami

Ecommerce is booming, traditional office culture is fading, and marketing is getting personal and real. Artists, this is a sea change we can get behind.

Read This Column about Democratizing Art Marketing: The Upcoming Tsunami

Four Ways to Build Your Art-Business During Uncertain Times

You CAN build a thriving art-business during a pandemic, and it might actually be easier to do so with the increased digital resources at this time.

Read This Column about Four Ways to Build Your Art-Business During Uncertain Times

Instagram the Artists’ Way—A Measured Approach that’s Actually Fun

If you choose Instagram as one of your handful of marketing channels that powerfully defines your brand as an artist, then choose to do it smart and fun!

Read This Column about Instagram the Artists’ Way—A Measured Approach that’s Actually Fun

Getting Your Art-Business Project to Market—The Viability Shark Tank

Shark Tank is a reality TV show in which ambitious entrepreneurs pitch their ideas to the metaphorical “sharks”—five successful entrepreneurs who advanced their careers exponentially by turning some initial project …

Getting Your Art-Business Project to Market—The Viability Shark Tank Read More »

Read This Column about Getting Your Art-Business Project to Market—The Viability Shark Tank

Professionalize the Personal: Bridge the Two Sides of Your Art Career

When you decide to become a professional artist, you’re putting a wild and personal realm under economic pressure. How can you manage that?

Read This Column about Professionalize the Personal: Bridge the Two Sides of Your Art Career

Transparency is Transforming the Art Market—CHF Interviews Bill Fine

A new openness about prices has changed the way art is bought and sold. The president of artnet details the impacts of this shift.

Read This Column about Transparency is Transforming the Art Market—CHF Interviews Bill Fine

Hook—Hack—Health: A Successful Art Business is a Balancing Act

Professional artists must simultaneously articulate a unique message, maintain the health of their art business, and set themselves apart from the pack.

Read This Column about Hook—Hack—Health: A Successful Art Business is a Balancing Act

Overcome Magical Thinking to Succeed as an Artist

Artists are rarely discovered by accident. Those who get the big breaks have strategically put themselves in the right place. They’ve made their own luck.

Read This Column about Overcome Magical Thinking to Succeed as an Artist
Home » News & Stories » Expert Columns
Share This