Art is a Business, and Artists Should Run It
The marketplace is changing—not just technology, but HOW art is marketed, bought, and sold. You, the Artist, are at the center of this. Take charge of your career, mesmerize your audience, maximize your extraordinary professional advantages, and Sell-Sell-Sell. This is going to be an amazing event. Tickets are on sale now.
Join Us for This Important Learning Event
Registration also includes Colleague-level access to CHF's Digital Learning Portal.
Get your ticket early for the best rate!
Early Bird Price (Now!): $345
With coupon code DCREGISTEREARLY
From March 1: $395
The team at CHF have diverse backgrounds and are able to organize a curriculum that applies to many artists across several mediums regardless of their career stage. I highly recommend utilizing their online resources and attending their conferences.
The conference exceeded my expectations. My goal was a 101 class about the business of art, but this was much, much more. It was so informative and forced me to expand my thinking in a creative way.
Mixed Media Artist
The Art-Business Conference gave my wholesale business the jumpstart it needed ... The workshops were informative, motivating and eye-opening. I recommend this event to all passionate artists who want to make a living doing what they love.
Artists & Makers Studios
11810 Parklawn Drive, Rockville, MD 20852
Shape Your Own Art Career
Check in at the desk, get hand-outs, ask questions now. Get coffee. Meet your fellow artists.
Elizabeth Hulings will open the Conference with an introduction to its purposes, hosts, speakers, and sponsoring organizations. She'll focus on the event's core assumptions: Art is a business, and artists should run it.
Carolyn and Elizabeth will overview the powerful changes in the market that set up the context for everything else we'll learn.
Get at your "why" and turn it into a clearly defined goal that advances your career and gets you more of what you want.
Build your art business plan. Good intentions are like crying babies; they should be carried out immediately. Goals without execution are a dime a dozen. Goals that get acted upon are the result of continually taking the next right step. Those are the ones we tell our grandkids about. This workshop helps you break down a pivotal goal into an action plan, so you can be relentless about always taking the next right step.
This is a great opportunity to bond with other artists. Be back on time!
Deliver Your Powerful Message
Bring your business questions to our panel of experts—established professional artists who are also former CHF Art-Business Accelerator Fellows (see below). They'll give you quick answers and advise you on the questions you REALLY need to be asking, to help you move forward.
Every artist is a brand, and every brand wants a wider audience. What defines a brand is a compelling brand story; that's not the same as a better bio, portfolio, or resume. Every story uses a universal arc or format that anyone can learn. YOUR creative story is unique—get past the artist bio trap and nail your story.
Nailing your brand story is one thing, but telling it is another. You don't tell it once. You tell it continuously, in different venues and formats (social, email, press, blogs). Learn how to distill your overall narrative into bite-sized chunks that keep your audience engaged and in the loop.
Marketing works better when you've got two things: a team and a story to tell. You need a team to implement, but you're surrounded by people who already get it. We'll show you how to leverage your two greatest marketing assets—other artists and your own story—in this lively workshop.
We'll look at the importance of a cohesive portfolio with a signature style and concept; presenting your portfolio professionally through the use of excellent visual and written materials; types of photos necessary and how they can be deployed.
Let's have some fun. Where are you with your brand story? Are you willing to let us use your brand narrative as an example? Bring your cases. Daniel will take on 2-4 cases to help you crack the part you're struggling with and help you keep your audience in the boat.
Sell – Sell – Sell
Make connections with your fellow artists that can have lifelong potential for collaboration, exchange of skills, and mutual contacts.
Ask CHF's founder your questions about any aspect of your career and art business. Elizabeth brings to bear insights from her father, world-renowned American painter Clark Hulings, who made a big name for himself as an artist but never forgot that he was running a business.
Strategically create a body of work that's designed to be collectible and emotionally resonant, and learn how to add perceived value. Discover turnkey products and the power of niche markets. Explore price point spreads, additional formats, limited editions, and other ways of increasing sales.
Pricing formula breakdown; understanding markups; how to reduce expenses and increase prices; the “two halves” of a price and why it matters; pricing for fine artists including knowing where you fit in the art market, your baseline, and working with galleries.
Online sales of art and handmade goods are growing every day. This presentation addresses the many options for selling work online, including third-party websites and your own artist website. It includes strategies on how to give the best presentation, maximize sales, and avoid the most common mistakes made in online selling.
This is a great opportunity to bond with other artists. Be back on time!
Solve for y–your why! Bring your sales, marketing, and business strategy questions. The speakers will give quick answers, and also advise you on what questions you REALLY need to be asking and what answers you need to get to move forward.
Maximize Your Advantages
Artists and corporate employees have something in common: all that time spent in the studio/office on the immediate goals limits the ability to acquire powerful relationships that advance our long-term objectives. It also shortchanges one's social life. Those aren't separate realities–they're the same problem. This workshop will give you tools to form powerful relationships with other artists in ways that facilitate shaping your own market, industry, and professional destiny.
All the things that stop us from achieving our business objectives are not random–they are interrelated. Identify the culprit as an external force to be overcome, and achieve your dreams as an artist.
Now that you've acquired new skills and clarity, update your action plan to more closely suit your professional goals.
This closing session summarizes what we've learned, provides some helpful next steps, and asks for your input, which will help shape our next Art Business Conference.
Let's have some fun. Where are you with your sales strategy? Are you willing to let us use your strategy as an example? Bring your cases. Carolyn will take on 2 cases to help you crack the part you're struggling with and increase your revenue.
Time to decompress, have a glass of wine, and make future plans to meetup and continue working together. Let your hair down, and relax at our after-event event.
Our panel discussion, on Saturday at 12:30pm, will feature the following experts:
Co-sponsored by Artists & Makers Studios