Art is a Business, and Artists Should Run It
The marketplace is changing—not just technology, but HOW art is marketed, bought, and sold. You, the Artist, are at the center of this. Take charge of your career, mesmerize your audience, maximize your extraordinary professional advantages, and Sell-Sell-Sell. This is going to be an amazing event. Early-bird tickets are on sale now.
Join Us for This Important Learning Event
Early-bird Registration is $245.00 with Coupon Code EARLYBIRD.
Early-bird registration ends August 1st. Registration is $395 after that!
Registration includes early access to CHF's Business Accelerator Digital Learning Portal.
Schedule At a Glance
Click any item for description.
Opening Reception & Art Business Congress
This is a chance to do what arts organizations rarely get to do–let our hair down and meet informally with each other...Add your voice to this conversation.
For all members of the visual arts community (no registration required). Join us as we wrestle with the key issues facing visual artists today, and meet those who help solve them.
Shape Your Own Art Career
Check in at the desk, get hand-outs, ask questions now. Get coffee. Meet your fellow artists.
Elizabeth Hulings will open the Summit with an introduction to its purposes, hosts, speakers, and sponsoring organizations. She'll focus on the event's core assumptions: Art is a business, and artists should run it.
Carolyn and Elizabeth will overview the powerful changes in the market that set up the context for everything else we'll learn.
Get at your "why" and turn it into a clearly defined goal that advances your career and gets you more of what you want.
Build your art business plan. Good intentions are like crying babies; they should be carried out immediately. Goals without execution are a dime a dozen. Goals that get acted upon are the result of continually taking the next right step. Those are the ones we tell our grandkids about. This workshop helps you break down a pivotal goal into an action plan, so you can be relentless about always taking the next right step.
This is a great opportunity to bond with other artists. Be back on time!
Solve for y–your why! Bring your sales, marketing, and business strategy questions. The speakers will give quick answers, and also advise you on what questions you REALLY need to be asking and what answers you need to move forward.
Deliver Your Powerful Message
Every artist is a brand, and every brand wants a wider audience. What defines a brand is a compelling brand story; that's not the same as a better bio, portfolio, or resume. Every story uses a universal arc or format that anyone can learn. YOUR creative story is unique—get past the artist bio trap and nail your story.
Nailing your brand story is one thing, but telling it is another. You don't tell it once. You tell it continuously, in different venues and formats (social, email, press, blogs). Learn how to distill your overall narrative into bite-sized chunks that keep your audience engaged and in the loop.
Marketing works better when you've got two things: a team and a story to tell. You need a team to implement, but you're surrounded by people who already get it. We'll show you how to leverage your two greatest marketing assets—other artists and your own story—in this lively workshop.
We'll look at the importance of a cohesive portfolio with a signature style and concept; presenting your portfolio professionally through the use of excellent visual and written materials; types of photos necessary and how they can be deployed.
Let's have some fun. Where are you with your brand story? Are you willing to let us use your brand narrative as an example? Bring your cases. Daniel will take on 2-4 cases to help you crack the part you're struggling with and help you keep your audience in the boat.
Sell – Sell – Sell
Make connections with your fellow artists that can have lifelong potential for collaboration, exchange of skills, and mutual contacts.
Ask CHF's founder your questions about any aspect of your career and art business. Elizabeth brings to bear insights from her father, world-renowned American painter Clark Hulings, who made a big name for himself as an artist but never forgot that he was running a business.
Strategically create a body of work that's designed to be collectible and emotionally resonant, and learn how to add perceived value. Discover turnkey products and the power of niche markets. Explore price point spreads, additional formats, limited editions, and other ways of increasing sales.
Pricing formula breakdown; understanding markups; how to reduce expenses and increase prices; the “two halves” of a price and why it matters; pricing for fine artists including knowing where you fit in the art market, your baseline, and working with galleries.
Online sales of art and handmade goods are growing every day. This presentation addresses the many options for selling work online, including third-party websites and your own artist website. It includes strategies on how to give the best presentation, maximize sales, and avoid the most common mistakes made in online selling.
This is a great opportunity to bond with other artists. Be back on time!
Solve for y–your why! Bring your sales, marketing, and business strategy questions. The speakers will give quick answers, and also advise you on what questions you REALLY need to be asking and what answers you need to get to move forward.
Maximize Your Advantages
Artists and corporate employees have something in common: all that time spent in the studio/office on the immediate goals limits the ability to acquire powerful relationships that advance our long-term objectives. It also shortchanges one's social life. Those aren't separate realities–they're the same problem. This workshop will give you tools to form powerful relationships with other artists in ways that facilitate shaping your own market, industry, and professional destiny.
All the things that stop us from achieving our business objectives are not random–they are interrelated. Identify the culprit as an external force to be overcome, and achieve your dreams as an artist.
Now that you've acquired new skills and clarity, update your action plan to more closely suit your professional goals.
This closing session summarizes what we've learned, provides some helpful next steps, and asks for your input, which will help shape our next Art Business Summit.
Let's have some fun. Where are you with your sales strategy? Are you willing to let us use your strategy as an example? Bring your cases. Carolyn will take on 2 cases to help you crack the part you're struggling with and increase your revenue.
Time to decompress, have a glass of wine, and make future plans to meetup and continue working together. Let your hair down, and relax at our after-event event.
The Historic Alexander Mansion
The Art Business Summit is being held at the Alexander Mansion at 4607 Ross Avenue in Dallas, just blocks from the city's vibrant Arts District. One of the few remaining original homes on Ross Avenue, the Alexander Mansion is a remarkable example of its era.
Since 1930, this stately structure has been home to The Dallas Woman’s Forum, which is now in its 111th year and remains a force to be reckoned with in the city. The Forum is currently engaged in a full restoration of the mansion.
CHF is thrilled to hold our Art Business Summit here. We welcome the opportunity to call attention to this beautiful space, as well as to the Forum’s ongoing efforts to champion its community’s rich history, art, and design.
We're pleased to collaborate with Morrow & Associates for this event.