Dispelling Marketing Myths at ArtExpo New York

At this year’s ArtExpo New York, CHF Marketing and Education Director Daniel DiGriz offered artists straight talk about marketing. In his presentation, which you can view here, Daniel reminds us that you don’t need a “marketing ninja” to create messages that resonate and get them out into the world. You just have to understand your audience; use your natural creativity to build a compelling, authentic narrative; and collaborate with peers to produce professional-grade events on a shoestring. Check it out for yourself!

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About Jennifer Orbom

With a background in health sciences, Jennifer Orbom has done operations work for political and health organizations, and conducted research in Nicaragua and Hawaii. Returning to academia in 2011, she earned her Master's degree in social and cultural anthropology from the University of Leuven in Belgium. An avid photographer, she grew up in an artists' community and enjoys learning about the business side of the art industry through her work with CHF. She now splits her time between Belgium and the United States.