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Your Sales Strategy comes out of all your work on a Career Blueprint, Brand Narrative, and Pivotal Business Project. In fact, it's central to achieving that Project. You need avenues for continuous revenue, new options for diversifying your income, and ways to capitalize your business. That's sales.
Garner the mentality, the tactics, and the opportunities to open new doors in the form of revenue/sales channels. Plan your future, by planning your sales strategy.