Advancing an art career requires more than business-as-usual or a plan to carry on making art and get a few more followers. The pace is too slow. You can make art forever and not “break through”. Doing that requires a pivotal business project that propels your career into the spotlight, garnering publicity, supporters and, ideally, capital support.
But projects don’t happen by themselves. They need planning. That starts with understanding your Career Blueprint and corresponding business goals, conveying that in a compelling Brand Narrative (Brand Story), and then breaking down your overall goal into a viable business objective with corresponding big-ticket projects you can pursue to accelerate your art practice.
This track show you how to reverse-engineer the outcomes you want, set a target, break it into achievable milestones, and make measurable, incremental progress–overcoming powerful Resistance along the way.
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