The core of any artist’s business is the brand—why you do what you do—and the most compelling way to communicate it is via your brand narrative. Your brand story is not your resume, your history, or your “artist bio,” and it’s not mere style, attitude, or the most noble of intentions. It is something far deeper that sets you apart from other artists. Once you’ve created a “Blueprint” for your career, you need the world to join you in building it. You do that through the power of story.
Similarly, marketing is not: “I use Twitter and Facebook.” It is developing your brand story and conveying it to others in a way that compels them to become your supporters. It is the difference between simply making art, and building an enthusiastic audience of buyers and patrons who help you capitalize your business.
The modules in this track examine the different facets of developing and communicating your brand story.
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