Artists often struggle with money–not just acquiring it, but predicting it, planning around it, measuring it properly, and applying it for business growth. It goes far beyond budgeting. You’re running a business. Sure, you may be making art for “the love” and for deep-seated motivations you’ll have uncovered in your Career Blueprint and conveyed in your Brand Narrative. But the practical treatment of your finances ensures your business is sustainable for your whole life.
Unabashedly, we’ll say that professional visual artists can and should make their living entirely from their art. It may not start out that way, but that is where you want to go with it. And not paltry money either. And artist that makes $23,000/year cannot sustain an art practice that achieves those life-changing and world-changing dreams. No one gets virtue points for settling for “starving artist”. Aim for a solid income that gives you the life you want.
Financial confidence–the knowledge that you can and WILL succeed–comes from financial competence. This track has the goal of instilling that competence.
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