Welcome to "The New Normal" for Creative Professionals

Commissioning Artwork: A Curator’s Perspective

When curating shows at Hirschl & Adler Modern, Shelley Farmer understands the pitfalls of commissioning artwork. A huge part of her role in curating shows is helping artists edit their work while at the same time encouraging potential buyers and collectors to fall in love with pieces that are directly in front of them. Too often, commissioning artwork is full of stressful unknowns and can lead to new sets of expectation between the artist and client with endless negotiation and communication about one piece. In this clip, Shelley doesn’t encourage commissions, but recognizes that every collector has unique needs that cannot always be met by an existing piece.

Watch below or click here:

Art Business Conference

For the full panel discussion,  check out: “Fresh Perspectives on Collecting Art: A Panel Discussion for Collectors and Art Professionals,” made available by the Salmagundi Club in partnership with The Clark Hulings Fund for Visual Artists.

This panel moderated by Peter Trippi, editor-in-chief of Fine Art Connoisseur Magazine. We also offer our special thanks to the panelists: Jack Esterson AIA, Collector and Principal, Think! Architecture & Design pllc; Shelley Farmer, Director, Hirschl & Adler Modern; Megan McCarthy, Ph.D., Major Gifts Officer, Museum of Modern Art; and Tim Newton, Collector & Salmagundi Club Chairman of the Board and Advisory Board Member to The Clark Hulings Fund.

If you enjoyed this panel discussion, invest in the business of art, and learn more about our work.

How to Sell More Art

Sell More Art

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Natalie BaumgartnerNatalie Baumgartner
Natalie Baumgartner is the Educational Coordinator and Digital Reporter at the Clark Hulings Fund. She is committed to the mission of the Fund and hopes to see artists enrich their businesses through the tools and grants offered. Natalie recently graduated with her Masters of Science in International Development and has worked for several non-profits, focusing on issues revolving around human rights and gender equity.

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