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Contributors of CHF Content

Columnists

Columnists

Regular Contributors of CHF Content

All
  • All
  • Elizabeth Hulings
  • Daniel DiGriz
  • Elaine Grogan Luttrull

Move Past Gimmicks to an Authentic Brand Story

How do you develop a story about your artwork, and communicate that story to the public? CHF’s Marketing Director Daniel DiGriz shares storytelling tools that will strengthen your brand and, …

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The Example of Clark Hulings – Build an Art Career You Love

Clark Hulings wanted to do specific things with his visual art. To succeed, he knew he had to be commercially successful, but that he couldn’t let others determine the shape of his career. It was on him to make his own blueprint for what he wanted.

Develop Your Core Brand Story

What does your art say to the public? Do you have a strong message that utilizes story structure to clearly convey why your work is important, and why people must …

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Nail Your Art Story: A Case For Putting Artist Statements in Story Format

Art with a story will consistently outsell art with no story. An art-story has three characters: the art, the artist, and the world. But how does that work, and how do we BUILD a story around our art practice?

The Philanthropic Investor, Philanthropic ROI, and a New Renaissance

It’s axiomatic that when an investor puts money into a business, they want to get that money back out along with some factor of growth. Warren Buffett defines investment as …

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Cook Better Sales Letters And You’ll Bring More People to the Table

You hear this phrase, “the art of the sales letter” and it sounds like there’s a magic formula, or that it can only be done by a guru. And yet, …

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How to Identify Your Life’s Work

Business is hard. No matter what the business is, it’s the business of our life, and it requires focus, determination, and simultaneous attention to tiny detail and big vision. The …

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Elizabeth’s Business Breakdown

Here is a deceptively simple tool that I use with many, many clients, from artists to solopreneurs in other industries, to people at large corporations and non-profits. It’s a useful …

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And Now, A Word About Motivations

Herein lies a bit of Shakespeare, a reference to Ayn Rand, some Disney-like wishing trampled by a one-off reference to the Health Care debate, and goose noises. Enjoy. It’s easy …

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Avoiding Reality, One Formula at a Time

I’ve been thinking about Caravaggio. Actually, he’s been the catalyst for an ongoing discussion with my husband that arose because of a new play he’s been directing that has that …

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Letter to a Working Artist

The first sign that you are an entrepreneur is thinking, “Wow, this is a LOT.” If you’re NOT feeling a little overwhelmed, you’re not in charge of a business. The …

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Recognizing Buying Signals Can Mean the Difference Between Bulging Wallet and Broke

I was asked by a Fellow in the CHF Business Accelerator Program if I could shed some light on buying signals and behaviors–what they are and how to recognize them. …

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