Regular Contributors of CHF Content
- Elizabeth Hulings
- Daniel DiGriz
- Elaine Grogan Luttrull
What Literary Artists Can Learn from Visual Artists
Visual artists cut a little straighter to the bone. They don’t have to obsess about the small stuff because if they can’t buy something they need, they’ll probably make it.
Professionals Need Not Apply—Disruptors Only, Please
No one remembers “professionals” built according to the factory model, with its cattle call for generic, processed types. The rest of us want to meet originals.
Being My Own CEO: How I Modified My Mentality, Conversations, and Culture
CEO thinking—and being an artist-CEO in particular—requires extending ourselves, growing into it, moving up from our inner VP, which was probably an upgrade from our inner manager and inner shift supervisor.
Boosting Artists, Our Non-Obsolete Workforce
Whether you work as a city planner or a nurse or a school administrator, environments that feed your spirit help you work smarter, better, and more efficiently.
The Truth and BS About Outsourcing Large Chunks of Your Business
Being real about what we can outsource requires us to acknowledge that there’s no escape from doing the work. You can’t outsource a business; you can only outsource FROM a business.
Office Hours for Artist Entrepreneurs
First come, first served. Bring your questions, issues, trials, and barriers to overcome. It’s Office Hours for working artists! One of the features of CHF’s Art-Business Accelerator and Digital Learning […]
eBay and The Ingredients of a Successful Artrepreneur
The problem with only telling artist stories is that we look for the trick, like the proverbial man behind the curtain, as in The Wizard of Oz. As long […]
Safety Nets are Dangerous
“If you would be reasonably satisfied doing something else for a living, then do that and paint on the weekends.” —Clark Hulings Primary-Care Perspective When my father was in his […]
Writing, Pitching, and Talking from the Middle
Your writing sucks. Your sales pitch is bland. And your speech, presentation, or workshop is underwhelming. Got your attention? My work in all of these categories has suffered the same […]
How Your Brand Story Translates to Sales
Do people “like” your art on Instagram but never buy a single one of your pieces? CHF’s Marketing Director Daniel DiGriz pinpoints the weak spots in the sales strategy and […]
Art Lights the Way
Art is pure. It is incandescent—the light with which we find our way through this dirty, often disheartening world. Our job on this planet is to uphold and expand the […]
Move Past Gimmicks to an Authentic Brand Story
How do you develop a story about your artwork, and communicate that story to the public? CHF’s Marketing Director Daniel DiGriz shares storytelling tools that will strengthen your brand and, […]
The Example of Clark Hulings – Build an Art Career You Love
Clark Hulings wanted to do specific things with his visual art. To succeed, he knew he had to be commercially successful, but that he couldn’t let others determine the shape of his career. It was on him to make his own blueprint for what he wanted.
Develop Your Core Brand Story
What does your art say to the public? Do you have a strong message that utilizes story structure to clearly convey why your work is important, and why people must […]
Nail Your Art Story: A Case For Putting Artist Statements in Story Format
Art with a story will consistently outsell art with no story. An art-story has three characters: the art, the artist, and the world. But how does that work, and how do we BUILD a story around our art practice?
The Philanthropic Investor, Philanthropic ROI, and a New Renaissance
It’s axiomatic that when an investor puts money into a business, they want to get that money back out along with some factor of growth. Warren Buffett defines investment as […]
Cook Better Sales Letters And You’ll Bring More People to the Table
You hear this phrase, “the art of the sales letter” and it sounds like there’s a magic formula, or that it can only be done by a guru. And yet, […]
How to Identify Your Life’s Work
Business is hard. No matter what the business is, it’s the business of our life, and it requires focus, determination, and simultaneous attention to tiny detail and big vision. The […]
Elizabeth’s Business Breakdown
Here is a deceptively simple tool that I use with many, many clients, from artists to solopreneurs in other industries, to people at large corporations and non-profits. It’s a useful […]