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Clark Hulings Fund Announces The State of the Art Industry Conference

Empowering artists’ knowledge of emerging technology drives art conference

Santa Fe, N.M.—The Clark Hulings Fund for Visual Artists (CHF) is pleased to announce its Fifth Annual Art-Business Conference. Artists and art industry professionals across the country and internationally will experience powerful virtual learning and networking during the ten weeks of the CHF fall conference season, September 13th–November 19th, 2021. Special in-person events in Santa Fe, New Mexico, October 18th-20th round out this new, hybrid model of conference delivery and will feature collaboration with Dent The Future.

This year our focus is on the technological innovations transforming the art industry. Just as key players in creative industries meet at events ranging from South by Southwest (SXSW), Coachella, Sundance, and The Edinburgh Festival—visual artists and art industry professionals deserve this unique opportunity to come together.

Art Business Conference

“Our objective is to empower creative professionals with an understanding of the latest technologies revolutionizing the art industry and expanding artists’ lexicon. Through lively discussions and expert speakers we’ll explore emerging tech trends—including augmented and virtual reality, digital placemaking, 3D printing, Non-Fungible Tokens (NFTs) etc.” said Executive Director, Elizabeth Hulings.

“I’ve come to understand that building the business side of my art practice is as much a creative process as making the art.” —Artist James Moore

The ten-week conference will include intensive art-business core training for artists, as well as panels, expert hotseats, third-party presentations and demonstrations, discussions and power groups for art industry professionals—including art dealers, collectors, curators, arts organization leaders and other stakeholders. CHF Sales and Events Director, Carolyn Edlund, describes the event as “a vision of a future filled with opportunities for all parties to collaborate,” and adds, “This is a seminal moment in our industry. There has been a great shift in the Creative Economy, led by rapid technological change.”

2021 conference topics include:

  • How blockchain technology is changing the way we do business: increasing the speed and efficiency of transactions, creating verifiable records of ownership, providing secondary sales documentation, and spurring global commerce;
  • The rapid buildout of technology platforms and apps that display artwork virtually, enhancing viewer experience and increasing sales;
  • Physical sales in a virtual marketplace: packing; shipping; tracking art securely, effectively, and safely;
  • How these developments impact provenance, authentication, inventory and collection management, secondary sales, and licensing—and more.

To learn more or register for the conference visit: clarkhulingsfund.org/conference.

Media Inquiries:
Ana Maria Touza-Medina | ana.maria@clarkhulingsfund.org

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Penelope Thomas
Penelope Thomas is CHF's account manager and producer of The Thriving Artist™ podcast. She has worked with organizations including The Cunningham Dance Foundation, The Theatre Development Fund, Public Energy, Marla Kirban Voiceover, and The Construction Company. Penelope has a background (and sometimes a foreground) as a singer, dancer, and actor, and can be seen the HBO Women in Comedy Festival selected short, Pretty/Dead.

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