Guest Viewpoints

A Rural New Mexico valley landscape with the Sangre de Cristo mountains

Art Promotion and Sale…All in One Stroke

What if one day Starbucks called you for a licensed reproduction for a store wall in your hometown? That’s what happened to artist Tony Abeyta.

Artist Barry McCain and Colour in Your Life Producer Graeme Stevenson collaborate in the studio.

Selling Art in a Digital Age

When an artist is filmed by CIYL, you have a marketing tool that simply never goes away. We’re now teaching artists how to create their own video content.

Truchas_Sleeps_Under_a_Soft_Winter_Blanket_JackMcGowan

Curiosity is Currency

The new rules for business innovation could have been copied from the artist playbook! Artists are experts at leveraging curiosity and adapting to change.

Mountain painting with red cabin

Artistic Neuroplasticity

Artists must remap their brains to commit to the business side of a full-time art career—it’s a great example of the “learning” side of neuroplasticity.

Buying artists’ work supports the economy and the imagination.

Why Right Now is The Unexpectedly Perfect Moment to Buy Art

The uncertainty of this moment pushes us to seek inspiration and hope: we must turn to art. Buying art creates economic, emotional, and cultural benefits.