Guest Viewpoints

Mountain painting with red cabin

Artistic Neuroplasticity

Artists must remap their brains to commit to the business side of a full-time art career—it’s a great example of the “learning” side of neuroplasticity.

Buying artists’ work supports the economy and the imagination.

Why Right Now is The Unexpectedly Perfect Moment to Buy Art

The uncertainty of this moment pushes us to seek inspiration and hope: we must turn to art. Buying art creates economic, emotional, and cultural benefits.

Art weighs-in on social justice.

Selling Art for Social Change

When you buy a painting, your contribution shows support for the artist, what the art stands for, and the system under which the art is sold.

CHF’s art business training is on-target professional development

How Education Begets Inspiration, Even in a Pandemic

When artists are comfortable navigating the market, confidence grows, fostering the internal motivation that drives creativity, and providing a roadmap for a sustainable career.

Virtual art fairs are just like the real thing

Procuring in Pajamas: The Advantages of Virtual Art Fairs

Virtualizing art fairs, including SWAIA, are cost-effective, equitable, and set up artists for success into the future.