Expert Columns

John R Math headshot

Effectively Market Your Work Online

John Math is a marketing expert who owns and operates the Light Space & Time Online Art Gallery, which conducts online art competitions and exhibitions for artists. In this Q&A, …

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Develop Your Core Brand Story

What does your art say to the public? Do you have a strong message that utilizes story structure to clearly convey why your work is important, and why people must …

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Artist Storytelling - Image by Stefan Keller

Nail Your Art Story: A Case For Putting Artist Statements in Story Format

Art with a story will consistently outsell art with no story. An art-story has three characters: the art, the artist, and the world. But how does that work, and how do we BUILD a story around our art practice?

Central Features' Second Anniversary Party

The Gallery Model is Changing – Here’s How Artists Benefit

Albuquerque-based gallery owner Nancy Zastudil emailed with CHF about the changes contemporary galleries are undergoing. Here, she explains the shifting face of gallery representation, how these changes empower artists, and …

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Five Tips for Pricing Your Work

Pi Luna is a Santa Fe-based financial coach who teaches workshops for creative business owners, and works with artists to figure out the most effective pricing strategies to build their businesses. Here, …

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The Love Letter by Samuel Fildes

Ten Tips for Acing Your Next Grant Proposal

It’s the night before the grant application is due and you’re feeling hopeful and confident. You followed the instructions to the letter. You enlisted a colleague to read and critique …

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Sales Letter image for DiGriz

Cook Better Sales Letters And You’ll Bring More People to the Table

You hear this phrase, “the art of the sales letter” and it sounds like there’s a magic formula, or that it can only be done by a guru. And yet, …

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Billboard 7, The Swamp by Janet Culbertson

Marketing ‘Difficult’ Art – CHF Interviews Janet Culbertson

Janet Culbertson is an award-winning eco artist who has been making art for over five decades. In this conversation with Jennifer Orbom, Janet discusses marketing ‘difficult’ art, her business’ evolution, …

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Frank Juliano feature

How an Art Institution Can Help You Develop the Business Plan – CHF Interviews Frank Juliano

Frank Juliano is an exceptional storyteller. As Executive Director of Reeves-Reed Arboretum, his high standards for the garden, exhibited art, and educational programs aim to elevate how visitors experience nature. …

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Elizabeth’s Business Breakdown

Here is a deceptively simple tool that I use with many, many clients, from artists to solopreneurs in other industries, to people at large corporations and non-profits. It’s a useful …

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Glenna Goodacre

Practical Business Concerns To Consider Before You Retire

Considered one of America’s foremost sculptors, Glenna Goodacre has been capturing the essence of her subjects for nearly 50 years. Her extensive body of work includes many iconic pieces—from the …

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Artist painting al fresco

Making Your Art Business “Investment Grade”

Throughout CHF’s year-long Business Accelerator, we are in constant communication with our Fellows and frequently request their feedback so that we can make the program even better. As part of this process, we compiled …

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Letter to a Working Artist

The first sign that you are an entrepreneur is thinking, “Wow, this is a LOT.” If you’re NOT feeling a little overwhelmed, you’re not in charge of a business. The …

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buying behaviors

Recognizing Buying Signals Can Mean the Difference Between Bulging Wallet and Broke

I was asked by a Fellow in the CHF Business Accelerator Program if I could shed some light on buying signals and behaviors–what they are and how to recognize them. …

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jack-morris

A True Partnership Between Artist and Gallerist – CHF Interviews Jack Morris

Jack Morris has been trading art for nearly 55 years. He has opened commercial galleries in Houston, Dallas, Santa Fe, Hilton Head Island, and Scottsdale, and his Scottsdale Art Auction …

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Macondo by Gonzalo Fuenmayor

Making the Sale: The Magic of Art

There are many clear actions that artists can (and should) take to lay the foundation for selling their work—from networking at art events and communicating regularly with potential buyers, to …

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