If you choose Instagram as one of your handful of marketing channels that powerfully defines your brand as an artist, then choose to do it smart and fun!
Expert Columns
Getting Your Art-Business Project to Market—The Viability Shark Tank
Shark Tank is a reality TV show in which ambitious entrepreneurs pitch their ideas to the metaphorical “sharks”—five successful entrepreneurs who advanced their careers exponentially by turning some initial project […]
Professionalize the Personal: Bridge the Two Sides of Your Art Career
When you decide to become a professional artist, you’re putting a wild and personal realm under economic pressure. How can you manage that?
Transparency is Transforming the Art Market—CHF Interviews Bill Fine
A new openness about prices has changed the way art is bought and sold. The president of artnet details the impacts of this shift.
Hook—Hack—Health: A Successful Art Business is a Balancing Act
Professional artists must simultaneously articulate a unique message, maintain the health of their art business, and set themselves apart from the pack.
Overcome Magical Thinking to Succeed as an Artist
Artists are rarely discovered by accident. Those who get the big breaks have strategically put themselves in the right place. They’ve made their own luck.
Building and Managing an Art Collection—CHF Interviews Megan Fox Kelly
Art advisor and appraiser Megan Fox Kelly helps collectors and foundations buy and sell art, and manage their existing collections.
Sales Conversations: Don’t Fix Everything
We often refuse to let other people sit with something that’s been said and just breathe in it for a few moments. We fix it. Before it’s even broken.
How to Sell More Art? An Unexpected Answer
Art isn’t a job like making widgets, where you’re content to do the same thing over and over again for the rest of your life.
What Literary Artists Can Learn from Visual Artists
Visual artists cut a little straighter to the bone. They don’t have to obsess about the small stuff because if they can’t buy something they need, they’ll probably make it.
Pairing Art with Buyers—CHF Interviews Joyce Creiger
In this Q&A with CHF Editorial Director Sofia Perez, Joyce talks about the changes she’s witnessed over more than four decades in the industry, and describes the process of matching artwork to client.
Professionals Need Not Apply—Originals Only
No one remembers “professionals” built according to the factory model, with its cattle call for generic, processed types. The rest of us want to meet originals.
Creating and Disseminating Public Art Internationally—CHF Interviews Nina Colosi
Streaming Museum’s Nina Colosi on how technology can spur an artist’s creativity; the value of interdisciplinary collaboration; and public art as a tool for problem-solving.
Being My Own CEO: How I Modified My Mentality, Conversations, and Culture
CEO thinking—and being an artist-CEO in particular—requires extending ourselves, growing into it, moving up from our inner VP, which was probably an upgrade from our inner manager and inner shift supervisor.
The Truth and BS About Outsourcing Large Chunks of Your Business
Being real about what we can outsource requires us to acknowledge that there’s no escape from doing the work. You can’t outsource a business; you can only outsource FROM a business.
Manage Your Time Effectively by Decluttering Your Work Life
This process is about decluttering your life, not adding more “to-do’s.” Make one small change at a time and be patient with yourself. Enjoy your freedom!
Adapting To New Markets by Redefining Genres—CHF Interviews Mian Situ
In this interview, Situ discusses the differing approaches to art education in the East and the West, and how an artist’s passion for his work can affect its saleability.
Building a Community of Artists—CHF Interviews Judith HeartSong
Judith discusses the benefits of working in a cooperative gallery environment, and suggests ways that artists can connect with their peers and other art-industry experts.
Adding Reproductions to Your Portfolio—CHF Interviews Neil Ganucheau
Neil walks artists through the scanning and printing process, and encourages them to include reproductions in the overall portfolio of products they can market.
Office Hours for Artist Entrepreneurs
First come, first served. Bring your questions, issues, trials, and barriers to overcome. It’s Office Hours for working artists! One of the features of CHF’s Art-Business Accelerator and Digital Learning […]
eBay and The Ingredients of a Successful Artrepreneur
The problem with only telling artist stories is that we look for the trick, like the proverbial man behind the curtain, as in The Wizard of Oz. As long […]
How Your Brand Story Translates to Sales
Do people “like” your art on Instagram but never buy a single one of your pieces? CHF’s Marketing Director Daniel DiGriz pinpoints the weak spots in the sales strategy and […]
Explore
Learn
Participate
Support
Listen
Subscribe
Sell More Art
Sign up (free) for an introductory course for professional artists: Sales Strategies for Growth.