You’ll tinker with and refine your brand story until you die or get rich, whichever comes first. First, talk about why you’re doing what you’re doing.
Expert Columns
How Does Your Artist Website Stack Up?
A website is a sales tool: part sales collateral, part sales fulfillment engine. There’s no one-size-fits-all. It’s specific to your art business.
Proactive Security: Best Practices for Counteracting Phishing
Facing the challenge of online fraud ideally involves increasing awareness of phishing and of best practices for counteracting it.
Democratizing Art Marketing: The Upcoming Tsunami
Ecommerce is booming, traditional office culture is fading, and marketing is getting personal and real. Artists, this is a sea change we can get behind.
Four Ways to Build Your Art-Business During Uncertain Times
You CAN build a thriving art-business during a pandemic, and it might actually be easier to do so with the increased digital resources at this time.
Instagram the Artists’ Way—A Measured Approach that’s Actually Fun
If you choose Instagram as one of your handful of marketing channels that powerfully defines your brand as an artist, then choose to do it smart and fun!
Getting Your Art-Business Project to Market—The Viability Shark Tank
Shark Tank is a reality TV show in which ambitious entrepreneurs pitch their ideas to the metaphorical “sharks”—five successful entrepreneurs who advanced their careers exponentially by turning some initial project …
Getting Your Art-Business Project to Market—The Viability Shark Tank Read More »
Professionalize the Personal: Bridge the Two Sides of Your Art Career
When you decide to become a professional artist, you’re putting a wild and personal realm under economic pressure. How can you manage that?
Transparency is Transforming the Art Market—CHF Interviews Bill Fine
A new openness about prices has changed the way art is bought and sold. The president of artnet details the impacts of this shift.
Hook—Hack—Health: A Successful Art Business is a Balancing Act
Professional artists must simultaneously articulate a unique message, maintain the health of their art business, and set themselves apart from the pack.
Overcome Magical Thinking to Succeed as an Artist
Artists are rarely discovered by accident. Those who get the big breaks have strategically put themselves in the right place. They’ve made their own luck.
Building and Managing an Art Collection—CHF Interviews Megan Fox Kelly
Art advisor and appraiser Megan Fox Kelly helps collectors and foundations buy and sell art, and manage their existing collections.
Sales Conversations: Don’t Fix Everything
We often refuse to let other people sit with something that’s been said and just breathe in it for a few moments. We fix it. Before it’s even broken.
How to Sell More Art? An Unexpected Answer
Art isn’t a job like making widgets, where you’re content to do the same thing over and over again for the rest of your life.
