Expert Columns

Instagram Training

Instagram the Artists’ Way—A Measured Approach that’s Actually Fun

If you choose Instagram as one of your handful of marketing channels that powerfully defines your brand as an artist, then choose to do it smart and fun!

Sales Marketing Alignment

Getting Your Art-Business Project to Market—The Viability Shark Tank

Shark Tank is a reality TV show in which ambitious entrepreneurs pitch their ideas to the metaphorical “sharks”—five successful entrepreneurs who advanced their careers exponentially by turning some initial project […]

Spellbound by Jeanette Jarville

Professionalize the Personal: Bridge the Two Sides of Your Art Career

When you decide to become a professional artist, you’re putting a wild and personal realm under economic pressure. How can you manage that?

Transparency is Transforming the Art Market

Transparency is Transforming the Art Market—CHF Interviews Bill Fine

A new openness about prices has changed the way art is bought and sold. The president of artnet details the impacts of this shift.

Rosa Bonheur by Anna Klumpke

Hook—Hack—Health: A Successful Art Business is a Balancing Act

Professional artists must simultaneously articulate a unique message, maintain the health of their art business, and set themselves apart from the pack.

Artist Andie Freeman displays her paintings at a recent gala

Overcome Magical Thinking to Succeed as an Artist

Artists are rarely discovered by accident. Those who get the big breaks have strategically put themselves in the right place. They’ve made their own luck.

Helping Art Collectors and Foundations Buy, Sell, and Manage Their Art

Building and Managing an Art Collection—CHF Interviews Megan Fox Kelly

Art advisor and appraiser Megan Fox Kelly helps collectors and foundations buy and sell art, and manage their existing collections.

Blue Fin XXX by Elinore Schnurr

Sales Conversations: Don’t Fix Everything

We often refuse to let other people sit with something that’s been said and just breathe in it for a few moments. We fix it. Before it’s even broken.

How to Sell More Art

How to Sell More Art? An Unexpected Answer

Art isn’t a job like making widgets, where you’re content to do the same thing over and over again for the rest of your life.

Writers Learn from Visual Artists

What Literary Artists Can Learn from Visual Artists

Visual artists cut a little straighter to the bone. They don’t have to obsess about the small stuff because if they can’t buy something they need, they’ll probably make it.

JOYCE CREIGER

Pairing Art with Buyers—CHF Interviews Joyce Creiger

In this Q&A with CHF Editorial Director Sofia Perez, Joyce talks about the changes she’s witnessed over more than four decades in the industry, and describes the process of matching artwork to client.

Empty Professionalism

Professionals Need Not Apply—Originals Only

No one remembers “professionals” built according to the factory model, with its cattle call for generic, processed types. The rest of us want to meet originals.

Streaming Museum exhibition in Antarctica

Creating and Disseminating Public Art Internationally—CHF Interviews Nina Colosi

Streaming Museum’s Nina Colosi on how technology can spur an artist’s creativity; the value of interdisciplinary collaboration; and public art as a tool for problem-solving.

Being My Own CEO: How I Modified My Mentality, Conversations, and Cultur

Being My Own CEO: How I Modified My Mentality, Conversations, and Culture

CEO thinking—and being an artist-CEO in particular—requires extending ourselves, growing into it, moving up from our inner VP, which was probably an upgrade from our inner manager and inner shift supervisor.

Washington Crossing the Delaware

The Truth and BS About Outsourcing Large Chunks of Your Business

Being real about what we can outsource requires us to acknowledge that there’s no escape from doing the work. You can’t outsource a business; you can only outsource FROM a business.

Time Management

Manage Your Time Effectively by Decluttering Your Work Life

This process is about decluttering your life, not adding more “to-do’s.” Make one small change at a time and be patient with yourself. Enjoy your freedom!

New Marketplace, Yunnan, China by Mian Situ

Adapting To New Markets by Redefining Genres—CHF Interviews Mian Situ

In this interview, Situ discusses the differing approaches to art education in the East and the West, and how an artist’s passion for his work can affect its saleability.

Judith HeartSong Gallery 2

Building a Community of Artists—CHF Interviews Judith HeartSong

Judith discusses the benefits of working in a cooperative gallery environment, and suggests ways that artists can connect with their peers and other art-industry experts.

Skyline Art Prints

Adding Reproductions to Your Portfolio—CHF Interviews Neil Ganucheau

Neil walks artists through the scanning and printing process, and encourages them to include reproductions in the overall portfolio of products they can market.

Group meeting + collaboration

Office Hours for Artist Entrepreneurs

First come, first served. Bring your questions, issues, trials, and barriers to overcome. It’s Office Hours for working artists! One of the features of CHF’s Art-Business Accelerator and Digital Learning […]

Person operating a control board

eBay and The Ingredients of a Successful Artrepreneur

  The problem with only telling artist stories is that we look for the trick, like the proverbial man behind the curtain, as in The Wizard of Oz. As long […]

Brand Story Feature

How Your Brand Story Translates to Sales

Do people “like” your art on Instagram but never buy a single one of your pieces? CHF’s Marketing Director Daniel DiGriz pinpoints the weak spots in the sales strategy and […]

Writing down ideas in notebooks

Writing, Pitching, and Talking from the Middle

Your writing sucks. Your sales pitch is bland. And your speech, presentation, or workshop is underwhelming. Got your attention? My work in all of these categories has suffered the same […]

woman holding pen over collage

Passion or Profit? Choose Both

Before you started your business, you only needed to be good at creating art. But as soon as you decide to take the next step and earn a living from […]