What if an artist treated her project like a project, her business like a business, and became the CEO? Vanessa Diaz is an interdisciplinary artist specializing in sculpture and site-specific installations created from discarded furniture. She reimagines architectural pieces to distort conventional perceptions of how rooms and physical spaces should be used. She is also a 2015 CHF Business Accelerator Grant Recipient. The Clark Hulings Fund is funding and supporting her work “Possibility of an Exit” – an immersive installation that re-contextualizes a house impacted by natural disaster in the upper half of a 5,000 sq. ft. room provided by ArtsUP!
Neil Ramsay the head of ArtsUp! says the artist is the “CEO of the project” – specifically that the artist – in this case, Vanessa – is coming in and designing the whole environment. We found that idea so intriguing that we devoted almost the entire show to it. Topics include:
- Scaling an artist’s business at the pivotal career moment.
- What does it mean to be the CEO of an art project?
- The path to being a self-sustaining artist.
- The bottom line business impact of an art project.
- Creative control as the CEO.
- Collaboration as the CEO.
- Collaboration and branding.
- Installation art in particular.
Finding This Valuable?
Bring more with a gift of any amount. Even small ones help.
- Classical Skills for Modern Art Careers: The Case for Training and Tradition—Mandy Theis - June 14, 2019
- What the Heck Happens at These Things? - June 10, 2019
- Fearlessly Take On The Big Daddy Ugly Goal—Willy Bo Richardson - May 29, 2019
- Sales Conversations: Don’t Fix Everything - May 16, 2019
- How to Sell More Art? An Unexpected Answer - May 12, 2019
- If You Build It, They Will Ignore It. Unless…—Mary McBride - May 9, 2019
- What Literary Artists Can Learn from Visual Artists - April 25, 2019
- Professionals Need Not Apply—Originals Only - April 8, 2019
- CHF Panel Presents “Artists Taking Charge of Their Business” - March 21, 2019
- What Not To Do When Outsourcing Your Business - March 12, 2019